Responsibilities

• Develops, presents, manages, and measures media programs and defines media objectives and strategies consistent with brand marketing objectives
• Ensures strategic consistency across all elements of plan development and implementation
• Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
• Recommends targeted, innovative media vehicles consistent with media strategies
• Develops buying guidelines and supervises buying process and stewardship for media programs
• Oversees relationship with media vendors and supervise negotiation of media
• Oversees metrics evaluation and optimization recommendations
• Maintains relationships and sets client's expectations, ensuring timely creation & delivery of work; prepares & delivers client communications & presentations
• Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including digital media expertise

Requirements

• Digital media knowledge required
• Experience with marketing and communications process required
• Proven experience in writing and presenting relevant information to client audience
• UM does not require candidates to have college degree

Preferred

• 3 - 4 years experience in media buying
• Proven knowledge of online buying and research tools and resources