Manager, Trade Marketing, Retail Hair - FDM at Wella Company | New York, USA | $98K/yr – $130K/yr

Wella Company

Manager, Trade Marketing, Retail Hair - FDM

New York, USA (Hybrid)

$98K/yr – $130K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive GTM strategy and cross-functional growth initiatives for a CPG brand at scale.

Own GTM strategy and KPI-driven execution across channels.
Must-have: 5–7 years in CPG sales, trade marketing, or customer strategy.
Standout: cross-functional leadership with strong analytics and launch readiness.

Job Description

Responsibilities

Develop and implement GTM strategies for new innovations and base business.
Own the 4Ps strategy and execution, defining KPIs and success models by channel.
Analyze business drivers and category trends to identify growth opportunities.
Lead initiative and base business forecasting, ensuring readiness for launches.
Create and deliver best in class sales enabling tools (concept sell decks, seasonal materials, local success model).
Deliver consistent customer/competitive understanding while executing with speed.
Partner with cross-functional teams (Sales, Marketing, Finance, Demand Planning) to execute promotional plans, pricing, and deployment strategies.
Track performance against KPIs, consolidate insights, and report to stakeholders.
Partners, challenges, and pushes cross functional teams to deliver better outcomes together.

Requirements

Bachelor’s degree in Business, Marketing, or related fields
5-7 years prior experience in CPG sales, trade marketing, or customer strategy environment
US Market/channel experience in FMCG/CPG industry a must
Experience in developing and executing marketing strategies
Works collaboratively with cross-functional teams and external partners
Excellent analytical, problem solving, and project management skills
Strategic thinking – leverages strategic ambitions to inform and develop clear recommendations
Proficient in Outlook, Excel, Powerpoint, Nielsen
Agile; comfortable flexing to shifting priorities and evolving business needs in a dynamic environment
Equally skilled at driving detailed strategies, and translating it to clear, concrete, tangible actions to support flawless execution

Benefits

health insurance
life and disability insurance
401(k) retirement plan
paid holidays
paid time off (PTO)

Wella Company

Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology. Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI. Working as a connected, diverse global community of more than 6,000 employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve. Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.

Geneva, Geneva, CHE

4.7K employees (728 in marketing)

www.wellacompany.com