Manager, Track Marketing

Newton, IA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing planning and activation for NASCAR events at Iowa Speedway, leading cross-platform campaigns and fan engagement.

  • Own cross-platform marketing campaigns and performance reporting.
  • Must-have: four+ years in motorsports marketing and event management.
  • Standout: strong vendor management, budget tracking, and in-event fan experiences.

Job Description

Responsibilities

  • Support and lead the development and execution of marketing strategies and multi-platform promotional plans in addition to providing overall support.
  • Lead the execution and implementation of marketing campaigns and promotions across all platforms. Including development of creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management etc.
  • Ensure accuracy and excellence of all work done by internal and external creative partners.
  • Manage timing, tracking and execution of consumer touchpoint deliverables (directly and indirectly).
  • Update and manage all key marketing documents/assets on a regular basis.
  • Website review and edits - will be responsible for submitting the forms to the portal for changes that need to be made
  • Work closely with various departments to collaborate on grassroots and event initiatives while supporting efforts to drive new event business/data capture at events.
  • Assist with the day-to-day management of marketing strategies and plans.
  • Track performance of all digital and email efforts and be a resident expert on all key performance metrics.
  • Oversee new fan development and prospecting opportunities in local market(s).

Requirements

  • Bachelor’s degree preferably in sports/entertainment management, business or communications.
  • Minimum of four (4) years related experience and/or training in motorsports/sports marketing industry, entertainment event marketing, project management, public relations/communications or equivalent combination of education and experience.
  • Strong understanding of marketing principles
  • Proven track record of planning and executing creative, successful events
  • Excellent proofreading and attention to detail
  • Experience collaborating cross-functionally with graphic design, sales, marketing, and communications teams
  • Ability to work independently as well as collaboratively to meet business objectives
  • Excellent attention to detail with strong organizational and time management skills
  • Solid understanding of digital marketing tools and techniques, including social media and email marketing
  • Ability to remain calm under pressure while maintaining a customer service focused mindset

Benefits

  • we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.
NASCAR logo

NASCAR

Welcome to NASCAR! We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR! About NASCAR The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.

Founded in 1948
Daytona Beach, Florida, US
2.4K employees (458 in marketing)

Traffic Signals

Monthly Visitors
8M
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
29.3%
Direct
67.1%
Referral
2.9%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
320 (13% of company)
Median Career Experience
12 years
Median Tenure
5 years

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