Manager, Toy Marketing

Responsibilities

• Develop and execute marketing strategies to grow our character brands across digital and retail channels.
• Lead and manage our social media presence across Instagram, TikTok, YouTube, Facebook, and other emerging platforms.
• Create, plan, and publish fun, engaging content that builds brand awareness and drives sales.
• Help define and strengthen the personality, voice, and storytelling of our original character IPs.
• Support new product launches with creative marketing campaigns, promotional materials, and launch plans.
• Build and engage our online community by interacting with fans, creators, and customers.
• Collaborate with influencers, content creators, licensing partners, and brand collaborators to expand our reach.
• Assist with email marketing campaigns and customer engagement initiatives.
• Track campaign performance using social media insights, Google Analytics, Shopify, and other marketing tools to optimize results.
• Stay on top of social media trends, pop culture, and emerging platforms to keep our brand fresh, playful, and relevant.

Requirements

• 3+ years of experience in marketing, brand marketing, or social media marketing.
• Passion for characters, toys, lifestyle brands, pop culture, or entertainment.
• A creative thinker who loves turning ideas into engaging content.
• Strong understanding of current social media trends and viral content.
• Excellent communication, organization, and project management skills.
• Comfortable working in a fast-paced, growing company where you'll wear multiple hats.
• Self-motivated, proactive, and able to manage projects independently.
• A collaborative team player with a positive attitude.
• Passion for storytelling, community building, and brand growth.

Preferred

• Video editing (Reels, TikTok, YouTube Shorts)
• Photography and basic photo editing
• Adobe Photoshop, Illustrator, Canva, or similar creative tools
• CapCut, Premiere Pro, or other video editing software
• Illustration or drawing skills
• Experience managing influencer or creator collaborations
• A strong eye for cute, colorful, and fun visual design
• Experience with Shopify or e-commerce marketing is a plus

Benefits

• Work with adorable original characters every day.
• Help shape and grow a global character IP brand.
• Freedom to experiment with creative marketing ideas.
• Be part of a fun, collaborative, and supportive team.
• Your ideas matter—we encourage creativity, innovation, and initiative.
• Opportunity to grow your career as our brands continue to expand worldwide.
• Create products and stories that bring smiles to people around the world.
• 401(k) to secure your future glow-up
• Health, Dental, Vision Insurance (we got your covered)
• Paid Time Off – balance = creativity