Manager, TikTok Shop Affiliate, Naturium

Responsibilities

• Build & Nurture the Creator-Affiliate Community
• Build and scale Naturium's TikTok Shop affiliate network from outreach through activation, retention, and re-engagement. This is the core KPI of the role.
• Concentrate on L3+ creators, our top-tier and VIP affiliates. Build direct, personal relationships with priority talent through proactive, credible outreach.
• Develop a differentiated VIP experience for top performers: exclusive product access, early launch visibility, education, incentives, experiences, and community moments.
• Build clear pathways that move affiliates from recruitment to activation to growth, with measurable tiers and progress tracking.
• Recognize emerging affiliate talent early and nurture their growth regardless of seller level.
• Foster the creator community through in-person events, webinars, and active daily communications via Lark, Discord, and the TikTok Shop Affiliate Center.
• Plan and run affiliate campaigns and contests with defined KPIs to activate and grow the community.
• Brief Creators & Activate Content
• Lead by example. Film first-party TikTok content that models high-quality storytelling and product education for the affiliate network.

Requirements

• 4+ years in affiliate, influencer, creator, partnerships, or social-commerce roles, with hands-on TikTok Shop experience.
• Strong preference for an active TikTok content creator with affiliate status. More than anything, you approach this role with the mindset of a creator.
• Equal parts relationship builder and commercial operator, with a track record of turning creator relationships into revenue.
• Entrepreneurial and self-directed, with a business mindset. Comfortable building programs that do not yet have a playbook.
• Fluency in TikTok as a platform and active in the spaces where creators live: Lark, Discord, and the TikTok Shop Affiliate Center.
• Fluent in TikTok Shop Seller Center and Affiliate Center. Familiarity with creator management platforms such as Euka, Cruva, Unbox, and Reacher.
• Comfort with numbers. You can read a GMV/commission dashboard, spot what's working, and make decisions from it.
• Experience or strong interest in expanding affiliate strategy across platforms beyond TikTok Shop, including Amazon and emerging social commerce channels.
• Strong communication skills with the ability to present to and influence senior leadership.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Benefits

• medical, dental, and vision insurance
• a retirement savings plan
• gender neutral parental leave
• unlimited paid time off