Manager - TikTok Shop Affiliate (LDB)

Responsibilities

• Performance Tracking and Business Intelligence
• Comprehensive KPI Management: Track and report on channel metrics including GMV, AOV, Sampling, conversion rates, and active affiliate/HCP counts to link creator performance directly to sales targets.
• Full Funnel Data Analysis: Analyze performance via TikTok Business Suite and Seller Center to identify optimization opportunities and deep conversion insights.
• Executive Insights: Deliver weekly, monthly, quarterly & annual reporting with clear, actionable recommendations for senior leadership.
• Creator ROI Monitoring: Manage affiliate incentive budgets and commission boosts with a focus on ROI and ROAS to ensure efficient resource allocation.
• Creator Community, HCP & Affiliate Management
• Strategic Pipeline Scaling: Personally identify, vet, and recruit high-impact affiliates and HCP creators beyond agency-sourced talent, based on monthly targets, to expand brand reach.
• High Tier Relationship Management: Build and manage relationships with top-tier creators and dermatologist/HCP partners through direct outreach.
• Community Nurturing and Retention: Foster the creator and HCP community by hosting in-person events, moderating webinars, and managing active communications via platforms like Lark, Discord, and the TikTok Shop Affiliate Center.
• Contract and Terms Negotiation: Lead negotiations for creator and HCP terms, including specific deliverables, usage rights, exclusivity, and timelines, in partnership with Legal to ensure medical/regulatory compliance.

Requirements

• 4+ years of experience in influencer marketing, with a heavy emphasis on TikTok and/or TikTok Shop.
• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• Advanced expertise in contract negotiations and relationship management with high-tier/VIP influencers, HCPs, or talent agencies.
• In-depth experience in creator briefing, influencer community management, and budget oversight, ideally for a dermo skincare, skincare, or medically-adjacent beauty brand.
• Proficiency in TikTok Business Suite, TikTok Shop Seller Center, Sprinklr, Traackr, Lark, Discord, and editing platforms.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Preferred

• Corporate experience within dermocosmetics, skincare, healthcare, or lifestyle sectors.
• Experience recruiting, briefing, or managing healthcare professional (dermatologist, nurse, esthetician) creators.
• Advanced skills in project management, data storytelling, and presentation execution.

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs