Responsibilities

• The Manager, Strategic Programs - Paid Media is responsible for leading the strategy, execution, and ongoing optimization of all paid media channels, including search, social, display, video, affiliate, direct mail, and emerging performance platforms.
• This role oversees a multimilliondollar performance media budget and is accountable for driving efficient, scalable customer acquisition across residential and new market segments.
• This position partners closely with eCommerce, Analytics, Finance, Brand, Creative, and agency teams to deliver measurable growth while continuously improving media efficiency, attribution accuracy, and overall campaign performance.
• The role provides executivelevel performance reporting and insights to guide strategic decisionmaking.
• Owns digital paid media strategy across: Paid Search (Brand + Non-Brand), Paid Social, Programmatic Display & Video, Affiliate Marketing, and Retargeting & Performance Partnerships.
• Aligns direct mail strategy.
• Manages annual and quarterly media budgets.
• Forecasts subscriber acquisition, CAC, and ROI performance.
• Optimizeschannel mix to maximize sales and ARPU growth.
• Leadsalways-on and promotional media programs (in coordination with campaign managers).

Requirements

• 5-8+ years managing paid media in telecom, subscription, or high-volume acquisition businesses.
• 3+ years with testing in paid media or digital marketing.
• 3-5 years of marketing analytics, performance analytics, or data analysis. Experience working with paid media datasets, forecasting, and performance modelingrequired.
• 3-5 years of data reporting & visualization (Looker, Tableau, Alteryx, GA4,BigQuery,etc).
• 3-5 years in digital advertising platforms (Google Ads, Meta, LinkedIn Ads, programmatic platforms, etc.).
• High school diploma or equivalentrequired.

Preferred

• Prior experience with CRM and DMP platforms, as well as digital advertising tools, is preferred.
• Experience leveragingAI tools to automate or enhance analytical workflows is preferred.
• Experience managing $10M+ performance budgets preferred.
• Experience inagency or telecommunications environments is a plus.
• Bachelor's degree in Marketing, Digital Marketing, Communications, or related fields.
• MBA, advanced degree, or digital certification is a plus.
• Expertiseleading full-funnel marketing efforts and strategy.
• Proven ability to scale acquisition efficiently.
• Strong analytical skills.

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program*Benefits listed above are for regular full-time position