Manager of Strategic & Brand Events

New York City, NY (On-site)

$145K/yr – $217K/yrManager8+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end strategic planning and execution of the firm's marquee conferences and brand experiences, coordinating with attorneys, BD, Marketing, and vendors to drive client relationships and business objectives.

  • Lead planning and budget management across events.
  • Manage vendor sourcing, negotiations, and on-site operations to ensure quality and cost efficiency.
  • Assess success through attendance, feedback, and budget performance to refine future programming.

Job Description

Responsibilities

  • Lead the end-to-end planning and execution of the firm's marquee conferences, client programs, regional events, and strategic brand experiences.
  • Partner with attorneys and Business Development teams to develop event strategies, programming, and audience engagement that support client relationships and business objectives.
  • Oversee all event logistics, including venues, accommodations, catering, audiovisual production, registration, signage, and on-site operations.
  • Manage multiple events simultaneously, ensuring timelines, budgets, and quality standards are met while proactively resolving challenges.
  • Collaborate with Marketing and Communications teams to develop event invitations, promotional materials, digital communications, and branded collateral.
  • Identify opportunities to elevate the attendee experience through programming, technology, and hospitality.
  • Oversee sponsorship deliverables and activations, ensuring commitments are fulfilled.
  • Build and maintain strong relationships with attorneys, internal stakeholders, vendors, sponsors, and external partners.
  • Develop and manage event budgets, including expense tracking, contract negotiations, cost reconciliation, and financial reporting.
  • Lead vendor sourcing and relationship management, evaluating proposals and negotiating services to ensure quality and cost efficiency.

Requirements

  • Bachelor's degree and a minimum of eight (8) years of relevant event management experience, preferably within an Am Law 100 law firm or professional services organization.
  • Demonstrated experience managing events from concept through execution and post-event evaluation.
  • Exceptional organizational, project management, and multitasking skills, with the ability to manage competing priorities.
  • Strong written, verbal, and interpersonal communication skills, with the ability to engage effectively with attorneys, senior leadership, and external partners.
  • Strong analytical, problem-solving, and crisis-management skills, with sound judgment, composure under pressure, and exceptional attention to detail.
  • Ability to work independently and collaboratively in a fast-paced environment while maintaining confidentiality.
  • Interest in using innovative AI technology, including Harvey and Copilot, to support efficient high-impact work.
  • Flexibility to travel and work extended hours, including evenings, as needed.
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McGuireWoods LLP

3.8 Glassdoor

McGuireWoods, one of the world’s leading law firms, has earned the loyalty of its many longstanding clients with deep and broad legal experience; a passion for understanding their businesses and markets; innovative delivery of practical, business-minded solutions; and unmatched service. With 1,100 lawyers in 21 offices worldwide, McGuireWoods’ continuing success comes down to one simple fact: The firm listens to its clients. That’s the reason they consistently place McGuireWoods among a select group of elite firms in surveys such as BTI Consulting’s Client Service A-Team, an annual ranking derived from unprompted feedback by general counsel and top decision-makers at Fortune 1,000 companies. McGuireWoods has been singled out for excellence on BTI’s Client Service 30 list 18 times.Financial Times also repeatedly recognizes McGuireWoods as one of the most innovative law firms in North America.Follow @McGuireWoodsLLP on Twitter facebook.com/mcguirewoodsinstagram.com/mcguirewoods_llpPosts may include attorney advertising and aren’t legal advice/opinion. Prior successes ≠ future results.

USA
2.4K employees (37 in marketing)
75% recommend to a friend
89% CEO approval

Salaries

Posted range

$145K/yr – $217K/yr

Taken straight from the job posting.

The middle of this range ($181K) is 81% above the median base salary for Events Marketing Manager roles in the United States ($100K).

Events Marketing Manager median pay in the United States

$100K/yr

Most pay falls between $94K and $120K. Based on 27 salaries.

See all McGuireWoods LLP salaries

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Manager of Strategic & Brand Events

McGuireWoods LLP · New York City, NY · On-site