Responsibilities

• Lead and develop an effective content strategy for Paula's Choice ensuring its alignment with brand objectives.
• Drive strategic initiatives for content creation, overseeing social platforms to enhance reach and engagement, and collaborating with cross-functional teams to integrate content strategies into 360 campaigns.
• Balance brand storytelling and commerce-driven content.
• Lead organic content creation efforts.
• Leverage analytics to optimize performance.
• Manage relationships with analytics vendors and platform leads.
• Stay informed about industry trends and adapt to an agile model for efficient collaboration between cross-functional teams.
• Elevate Paula's Choice social presence, supporting business objectives with a unified budget mindset.
• Lead the execution of a content strategy rooted in brand objectives and 360 campaigns; measure success by reach, engagement, and audience growth on social platforms.
• Collaborate with the Social Media team to plan and execute content-first social campaigns.

Requirements

• 3-5 years of work experience in social media, marketing, content
• Beauty experience a plus
• Content Strategy Leadership: Proven success in executing content strategies aligned with brand goals
• Social Media Expertise: Hands-on experience driving growth on social platforms with a focus on content-first strategies
• Self-starter who can articulate big ideas and exciting trends
• Current with pop culture, entertainment news and industry trends
• Collaborative Teamwork: Track record of effective collaboration with cross-functional teams for seamless content integration
• Content Creation: Demonstrated ability to drive high-quality content creation, including video and photography production
• Analytical Optimization: Proven skills in setting goals, tracking performance, and optimizing content based on analytics
• Communication Leadership: Strong communication skills, providing thought influence on social media best practices

Preferred

• On-Camera Talent: Previous experience as on-camera talent and sourcing additional talent for effective representation in social content a plus.

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Dog-friendly office