Responsibilities

• Audit Noom's current social presence across all channels and deliver a data-backed recommendation on where we should play, at what cadence, and with what content approach on each platform.
• Define and own the organic social strategy across key platforms—including Instagram, Facebook, TikTok, YouTube, and Pinterest—establishing each channel's unique role, audience, and KPIs.
• Build and manage a cross-platform content calendar that balances brand storytelling, campaign support, product launches, and community engagement.
• Oversee the day-to-day management of Noom's social media accounts, publishing content on schedule, accounts are actively monitored, and the brand shows up consistently across platforms.
• Write sharp, platform-specific creative briefs that the content team can execute with confidence, and assess deliverables to ensure they deliver against their brief.
• Develop and execute a strategy for reaching and engaging with new, younger audiences—identifying the platforms, formats, and content angles that drive incremental reach beyond Noom's existing follower base.
• Monitor cultural trends, platform moments, and audience conversations in real time—identifying opportunities to insert Noom into the cultural conversation in ways that feel native and build genuine brand love.
• Own and optimize towards organic social KPIs, including reach, engagement, and social-attributed leads; identify top-performing content to amplify with paid media.
• Build an AI-powered approach to brand tracking, social listening, and competitive social monitoring—tracking peer brand performance, emerging content formats, platform trends, and shifts in audience behavior.
• Manage and develop a direct report responsible for social listening, community management, and engagement.

Requirements

• 5+ years of experience in social media, with a proven track record of driving organic reach, audience growth, and engagement.
• Deep platform fluency across Meta (Instagram + Facebook) and TikTok, with solid working knowledge of YouTube and awareness of Pinterest, Snapchat, and Reddit.
• Experience owning and managing social media accounts day-to-day—you know how to keep channels active, consistent, and performing, not just set the strategy.
• Strong command of platform analytics—you can pull data and distill insights from our social media management tool and native platform dashboards, identify what's working and why, and run experiments with rigor.
• Experience managing a multi-platform content calendar across concurrent campaigns and cross-functional stakeholders.
• Fluency in paid-organic synergy—you understand how to identify organic signals worth amplifying and how top organic performers should inform paid creative.
• Algorithm and distribution expertise: you think about discoverability and non-follower reach, not just broadcasting to your existing audience.
• Experience measuring and reporting social performance to stakeholders with clarity and impact.
• Ability to operate in a fast-moving brand environment and collaborate with Brand, Growth, PR, and Paid Media.

Preferred

• Experience managing or mentoring a direct report is a plus, as is experience at a DTC, subscription, or health & wellness brand.

Benefits

• You'll have real ownership of Noom's social presence at a pivotal moment in the brand's growth—building a strategy from the ground up, not inheriting someone else's playbook.
• You'll sit on a high-caliber Brand & Creative team that moves fast, thinks big, and genuinely cares about the work—collaborating closely with Brand, Growth, PR, and Paid Media to make Noom show up with impact everywhere.
• Your work will directly connect millions of people to a health mission that changes lives—every post, brief, and campaign contributes to helping people live better, longer.
• You'll be at the forefront of how social and AI intersect—using emerging tools to monitor culture, track competitors, and find the content opportunities that others miss.
• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.