MANAGER OF SOCIAL MEDIA & MARKETING

Responsibilities

• Build and maintain all social media accounts for the hotel outlets on FB, Twitter, and other social media sites. Be able to identify a target market and reach out to that consumer through social media.
• Routinely Create Video and photography content to promote the company.
• Track social media analytics and report results to upper management.
• Oversee updates and manage content for multiple outlet websites.
• Consistently develop interesting and engaging social media posts, with company brand and customers in mind.
• Monitor market trends, best practices and competitors to develop a successful social media strategy.
• Completes daily posts on both Facebook and Twitter, and other trending social media sites, which include event announcements, driver information or other posts as assigned.
• Formulating high-quality novel was written and visual content for each social media campaign.
• Monitoring the company's brand on social media and building brand awareness by engaging relevant influencers.
• Managing our online communities to ensure respectful and appropriate engagement.

Requirements

• Excellent written and verbal communication, with strong editing skills and creative flair.
• Extensive knowledge of social media platforms, including Facebook, Twitter, Google+, LinkedIn, YouTube, etc, as well as graphic and web design.
• Degree in Communication, Marketing, or a related field
• Ability to organize and prioritize workflow.
• Work independently and exercise good judgment and discretion.
• Ability to demonstrate initiative and creativity by consistently generating new ideas, problem solve and perform research.
• Have a knowledge of photography and use of images and video on social media platforms.
• Experience developing social media strategies.
• Ability to develop the brand represented voice for each social media platform.
• Understanding of graphic design principles and using photoshop and Adobe Illustrator.