MANAGER OF SOCIAL MEDIA & MARKETING

Syracuse, NY (On-site)

Salary Not AvailableManager1+ years expFull time

Posted 2 weeks ago

Job Summary

Own and execute the hotel's social media strategy across Facebook, Twitter, and other outlets, including content creation, community management, and analytics reporting.

  • Manage channels, content calendars, and influencer engagements
  • Analyze data and report results to leadership

Job Description

Responsibilities

  • Build and maintain all social media accounts for the hotel outlets on FB, Twitter, and other social media sites. Be able to identify a target market and reach out to that consumer through social media.
  • Routinely Create Video and photography content to promote the company.
  • Track social media analytics and report results to upper management.
  • Oversee updates and manage content for multiple outlet websites.
  • Consistently develop interesting and engaging social media posts, with company brand and customers in mind.
  • Monitor market trends, best practices and competitors to develop a successful social media strategy.
  • Completes daily posts on both Facebook and Twitter, and other trending social media sites, which include event announcements, driver information or other posts as assigned.
  • Formulating high-quality novel was written and visual content for each social media campaign.
  • Monitoring the company's brand on social media and building brand awareness by engaging relevant influencers.
  • Managing our online communities to ensure respectful and appropriate engagement.

Requirements

  • Excellent written and verbal communication, with strong editing skills and creative flair.
  • Extensive knowledge of social media platforms, including Facebook, Twitter, Google+, LinkedIn, YouTube, etc, as well as graphic and web design.
  • Degree in Communication, Marketing, or a related field
  • Ability to organize and prioritize workflow.
  • Work independently and exercise good judgment and discretion.
  • Ability to demonstrate initiative and creativity by consistently generating new ideas, problem solve and perform research.
  • Have a knowledge of photography and use of images and video on social media platforms.
  • Experience developing social media strategies.
  • Ability to develop the brand represented voice for each social media platform.
  • Understanding of graphic design principles and using photoshop and Adobe Illustrator.
Crescent Hotels & Resorts logo

Crescent Hotels & Resorts

At Crescent Hotels & Resorts, we believe success is the product of direct contact and experience. This guiding principle drives every aspect of hotel operations throughout Crescent. Recognized as one of the industry's top third-party hotel management companies, Crescent is committed to delivering excellence in hotel operations, profitability, and guest service through a hands-on approach and practical experience. Crescent’s foundational service offering is third-party hotel management of upper upscale full-service and luxury hotels and resorts in the US and Canada. The portfolio includes luxury lifestyle assets as well as hotels and resorts within the premier brands by Marriott, Hilton, and Hyatt. At Crescent, we are more than just a collection of hotels, we are a progressive company determined to be the employer of choice in the hospitality industry. Strong core values related to customer service and associate satisfaction account for the continued success of our company. Crescent seeks and recruits energetic, innovative individuals who have a desire to work in a results-driven environment. Our success is the direct result of everyone working together toward a common goal: To deliver exceptional service to our valued guests and provide a high quality work environment for our associates. At Crescent Hotels & Resorts, we expect our leaders to embrace an entrepreneurial spirit, strive to execute flawlessly and recognize our most important asset is our PEOPLE. We know our associates look to their leaders to embody the corporate culture. Our leaders’ passion and dedication will inspire you who, in turn, will share that enthusiasm with our guests.

Founded in 2001
Fairfax, Virginia, USA
1.1K employees (29 in marketing)

Traffic Signals

Monthly Visitors
45.1K
Traffic Source Mix
Search
37.6%
Direct
42.8%
Referral
15.5%
Social
3.4%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K

Recent News

Crescent Hotels & Resorts logo

MANAGER OF SOCIAL MEDIA & MARKETING

Crescent Hotels & Resorts · Syracuse, NY · On-site