Manager, Social Media

District of Columbia, USA (Hybrid)

$98K/yr – $203K/yrManager8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive FINRA's social media strategy and execution to engage key audiences and protect the brand.

  • Own and execute social content strategy across FINRA channels with editorial calendar.
  • Minimum 8 years in social strategy; knowledge of Meltwater or Sprout Social.
  • Collaborate with Creative Services and subject matter experts for consistency.

Job Description

Responsibilities

  • The Manager, Social Media is responsible for social media content strategy and execution across FINRA’s social media channels.
  • Set FINRA's social media strategy in alignment with organizational goals and priorities to engage and inform key stakeholder audiences and enhance public understanding of FINRA's value and work.
  • Execute social media strategy with minimal oversight from the Vice President, External Communications.
  • Build and maintain an editorial calendar.
  • Leverage key performance indicators and other data to make recommendations to further optimize and refine the content strategy.
  • Translate message strategy and financial content and concepts into compelling and high-quality social media content consistent with the company's brand.
  • Independently create strong, engaging social media plans across multiple social platforms. Coordinate review and approval processes.
  • Coordinate closely with Creative Services and subject matter experts across the organization to develop consistent, meaningful content.
  • Ensure that content is grounded in audience and data insights and is relevant to platform usage and trends.
  • Monitor social media engagement ("social listening") related to FINRA and FINRA issues, and proactively manage FINRA's response.

Requirements

  • Bachelor’s degree in journalism, communications or related field, or equivalent combination of education and relevant work experience.
  • Minimum eight (8) years of relevant experience developing social media strategy and managing execution
  • Knowledge of the financial industry and/or financial regulation required.
  • Proven experience editing and writing.
  • Knowledge of social data and social analytics tools, including Meltwater and Sprout Social.
  • Excellent editorial judgment, writing skills, and ability to capture FINRA's voice to reach new and established audiences.
  • Adept at producing copy quickly and managing tight deadlines and multiple priorities.
  • Confident, collaborative and communicative with a desire to thrive in a fast-paced environment.

    Benefits

    • comprehensive health, dental and vision insurance
    • additional insurance includes basic life, accidental death and dismemberment, supplemental life, spouse/domestic partner and dependent life, and spouse/domestic partner and dependent accidental death and dismemberment, short- and long-term disability, long-term care, business travel accident, disability and legal
    • FINRA offers immediate participation and vesting in a 401(k) plan with company match and eligibility for participation in an additional FINRA-funded retirement contribution
    • tuition reimbursement
    • commuter benefits
    • other benefits that support employee wellness, such as adoption assistance, backup family care, surrogacy benefits, employee assistance, and wellness programs
    • Time Off and Paid Leave: 15 days of paid time off, 5 personal days and 9 sick days, two volunteer service days, military leave, jury duty leave, bereavement leave, voting and election official leave, care of a family member leave, childbirth and parental leave, nine paid holidays
    FINRA logo

    FINRA

    4.2 Glassdoor

    FINRA, the self-regulator of broker-dealers, protects investors, promotes capital formation and safeguards the markets – all at no cost to American taxpayers.Only the official, verified social media accounts for FINRA are authorized to represent FINRA’s views. Any opinions or statements expressed on other accounts do not reflect the views of the organization.

    Founded in 2007
    Washington, District of Columbia, USA
    6.1K employees
    87% recommend to a friend
    90% CEO approval

    Traffic Signals

    Monthly Visitors
    2.5M
    Monthly Google Ads Budget
    $117.7K
    Traffic Source Mix
    Search
    47.9%
    Direct
    45.2%
    Referral
    6%
    Social
    0.4%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~6.1K

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    1

    Recent News