Manager of Social Media and Digital Services - Support Services Center

Shreveport, LA (On-site)

Salary Not AvailableManager2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own daily and consortium website maintenance and social presence while coordinating with IT, marketing, and acquisitions to keep content fresh, links working, and messages consistent for patrons and library partners.

  • Own daily web and social maintenance and lifecycle of content across the library and consortium sites.
  • Coordinate with IT, acquisitions, and marketing to update content, links, and vendor requests and to promote library messaging.
  • Train staff and patrons, create guides, and manage the content calendar to drive consistent online interactions.

Job Description

Responsible for daily maintenance of the Library’s website and social media presence. Responsible for regular maintenance of a library consortium website, with input from other participating libraries. Cooperates with the Information Technology department to troubleshoot the Library website and other electronic resources and provides expert input into new products under consideration. Coordinates with the Marketing and Development Manager and Marketing Team to promote the image and messages desired by the library. Trains library staff and patrons on the use of digital resources as needed; resolves problems; writes documentation to assist patrons in using these resources. Routes patron requests for information on other library services received through the website and social media outlets to the appropriate department; facilitates web-based interactions between library staff and patrons. Maintains links to library database subscriptions in cooperation with the Acquisitions department. Is responsible for the visual design and arrangement of the Library’s website, within the basic design elements set up by the content management system. Uses content creation skills to produce a responsive and attractive e-branch portal. Makes decisions, with input from supervisor as needed, concerning requests from vendors, patrons or outside organizations for content to be added, links to the web page, or mentions on social media. Creates content for and maintains content calendar for social media outlets and webpage.
Shreve Memorial Library logo

Shreve Memorial Library

Shreve Memorial Library transforms Caddo Parish lives with resources, services and support to create a better world by focusing on developing young readers, sparking imaginations, encouraging curiosity, fostering connection, and providing comfortable places. Shreve Memorial Library's 21-branch system is maintained by a parish-wide property tax millage to support the informational, educational and recreational needs of the people of Caddo Parish. Shreve Memorial Library values S.E.R.V.I.C.E., providing support, empowerment, resources, vision, innovation, customer satisfaction and ethics. Our vision is to dream, discover, do... Shreve Memorial Library and you!

Founded in 1923
Shreveport, Louisiana, USA
163 employees (3 in marketing)

Traffic Signals

Monthly Visitors
12K
Traffic Source Mix
Search
39.1%
Direct
53.7%
Referral
3.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~163

Marketing Team

Marketing Team Size
3 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News