Manager, Social Media & Content Strategy

Plymouth, MN (Hybrid)

$90K/yr – $153K/yrManager8+ years expFull time

Posted 5 days ago

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Job Summary

You will own the enterprise social media program for Daikin Applied, driving the strategy, governance, content, and executive engagement across key platforms while turning performance insights into campaigns that support brand, talent, and business goals.

  • Lead enterprise social media strategy and governance
  • Develop stories and content for executives and campaigns
  • Measure impact and translate insights into actionable plans

Job Description

Responsibilities

  • Develop and execute Daikin Applied’s enterprise social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms
  • Establish governance, channel standards, publishing guidelines, and best practices
  • Build and maintain an integrated social media calendar aligned to company priorities, campaigns, product launches, events, and employer brand initiatives
  • Continuously evaluate platform performance and identify opportunities to increase engagement, reach, and brand visibility
  • Identify and develop compelling stories that showcase Daikin Applied’s people, customers, innovations, culture, and business impact
  • Translate complex technical topics into engaging, accessible content for external audiences
  • Develop social content including executive posts, campaign narratives, video concepts, and event coverage
  • Partner with designers, agencies, and stakeholders to produce high-quality content
  • Ensure consistency in brand voice, messaging, and visual identity across channels
  • Support executive social presence and thought leadership initiatives

Requirements

  • Bachelor’s degree in Communications , Public Relations, Marketing, Journalism, or related field
  • 8–10+ years of experience in social media, communications, digital marketing, or related disciplines
  • Demonstrated success building and executing enterprise social media strategies
  • Exceptional writing, editing, and storytelling skills
  • Experience supporting executive communications and thought leadership
  • Experience with social listening, analytics, and content platforms
  • Strong project and stakeholder management skills
  • Ability to influence across functions and partner with senior leaders
  • Strong business acumen and ability to connect communications to enterprise priorities
  • Experience working in a matrixed, cross-functional environment

Preferred

  • Experience in B2B, manufacturing, industrial, or technical industries
  • Experience integrating social media with PR, thought leadership, and employee communications
  • Experience managing agencies and external partners
  • Experience supporting executive leadership teams and enterprise-wide programs

Benefits

  • Daikin Applied offers the following benefits for this position, subject to applicable eligibility requirements:
  • - Multiple medical insurance plan options + dental and vision insurance
  • - 401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributions
  • - Company provided life insurance + optional employee paid voluntary life insurance, dependent life coverage and voluntary accident coverage
  • - Short term and long-term disability
  • - 3 weeks of paid time off for new employees + 11 company paid holidays
  • - Vacation accrues on a monthly basis, unless applicable federal, state and local law requires a faster accrual
  • - Paid sick time in accordance of the federal, state and local law
  • - Paid parental leave and tuition reimbursement after 6 months of continuous service
Daikin Applied Americas logo

Daikin Applied Americas

Daikin Applied delivers superior air quality and energy efficiency to every solution with innovation in advanced technology, IoT, and next generation compressors. Daikin branded products, solutions, and services are sold through a global network of dedicated sales, service, and parts offices.Daikin Applied’s parent company, Daikin Industries, Ltd. reports revenues in excess of $29 billion and has more than 96,000 employees worldwide, making it the largest HVAC manufacturer in the world. Daikin Industries, Ltd. has more than 90 production sites worldwide and works with customers in more than 150 countries.

Founded in 1924
Minneapolis, Minnesota, USA
4.6K employees (238 in marketing)

Traffic Signals

Monthly Visitors
172.1K
Monthly Google Ads Budget
$14.6K
Traffic Source Mix
Search
38.1%
Direct
55.5%
Referral
5%
Social
0.4%
Paid
1%

Headcount Trend

Current headcount: ~4.6K

Marketing Team

Marketing Team Size
64 (1% of company)
Median Career Experience
19 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

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