Responsibilities

• Develops and implement social media strategies aligned with each brand’s identity, goals, and marketing calendar.
• Taylors social media content to target different audiences across multiple social platforms (Instagram, TikTok, Facebook, Pinterest, etc.).
• Analyzes competitors and industry trends to position the brand at the forefront of social media
• Collaborates with creative and brand marketing to create compelling, on-brand content for each platform.
• Oversees the creation of graphics, video, and other multimedia content.
• Maintains a consistent posting schedule, while adapting to real-time opportunities.
• Monitors follower comments and influencers to build and nurture each brand’s online community.
• Monitors brand sentiment and proactively manage crises or negative feedback.
• Monitor, analyze, and report on the performance of social media campaigns, making data-driven recommendations to optimize results.
• Track KPIs such as follower growth, engagement rate, website traffic, and sales attributed to social media efforts.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of experience in social media marketing, with at least 2 years in a leadership role
• Proven experience managing social media accounts for fashion or lifestyle brands
• Strong understanding of social media platforms, trends, and analytics
• Creative mindset with a passion for storytelling and content creation
• Excellent communication and leadership skills
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously