Responsibilities

• Development of social media strategy including content outline, timeline of launch, and distribution throughout the year, with an emphasis on channel selection, voice, and interaction.
• Fulfillment and coordination of all ECHL digital strategy; Instagram, Facebook, X, TikTok, and Youtube.
• Content creation; producing engaging, on-brand content across platforms. Stays current on trends and platform updates, and uses performance metrics to optimize strategy and drive results.
• Cultivates media connections to promote ECHL stories, highlighting league news, team updates, and player achievements.
• Responsible for creating and editing short-form video editing to fulfill digital strategy.
• Live game coverage and real-time monitoring of all ECHL games, actively engaging with teams and fans to enhance community connection, strengthen brand loyalty, and drive audience affinity.
• Serve as Admin on ECHL Social Platforms - regularly engage with ECHL fans, teams, sports accounts, etc. via Social Media to strengthen brand loyalty and affinity.
• Record and review League social analytics and revenue on a monthly basis to report to League/Team management (currently monitored through Brandwatch)
• Coordinates and oversees team photo uploads on Flickr, serving as the main point of contact for all related activities.
• Assist in oversight of league wide streaming platform; FloSports, including implementation, best practices, and troubleshooting.