Responsibilities

• Social strategy: Set the owned social vision, channel roles, audience strategy, editorial priorities, and annual roadmap across current and emerging platforms.
• Content leadership: Build the content calendar and lead the development of social first ideas across campaigns, launches, evergreen storytelling, cultural moments, and teahouse experiences.
• Creative direction and content creation: Bring a strong social eye and clear visual point of view to every piece of content. Write strong briefs, establish the creative bar, and partner with internal creative teams, agencies, photographers, videographers, and creators to produce distinctive work. This person should also be comfortable designing, capturing, editing, and producing social content directly when needed.
• Creator marketing: Define the creator strategy across community voices, emerging talent, tastemakers, and larger partners. Lead identification, relationship development, briefing, contracting, amplification, and measurement.
• Community building: Develop programs that turn followers, members, students, and local communities into active participants and advocates for CHAGEE.
• Cultural intelligence: Identify relevant conversations, behaviors, formats, and partnerships while protecting the integrity of the brand.
• Integrated planning: Connect social and creator work to product launches, retail marketing, digital, loyalty, public relations, events, and the full teahouse consumer journey.
• Performance and learning: Define meaningful measures of success, read platform and business signals, share clear insights, and continually improve content, creator investment, and channel performance.
• Agency and budget leadership: Manage agency partners, creator investment, production resources, timelines, and budgets with clarity and accountability.
• Team building: Establish effective ways of working now and help shape the future social and creator organization as CHAGEE grows.

Requirements

• Approximately 5 to 10 years of relevant experience across social media, content, creator marketing, community, or integrated brand marketing.
• Meaningful brand side experience within a culturally relevant consumer, lifestyle, hospitality, beauty, wellness, retail, or food and beverage business.
• Demonstrated ownership of an organic social strategy and content calendar, with the judgment to balance long term brand building and timely cultural participation.
• Strong creator marketing experience across strategy, relationship building, briefing, negotiation, activation, amplification, and measurement.
• A sharp creative eye and the ability to evaluate an idea, improve a brief, direct content, and protect a consistent brand point of view.
• Comfort moving from strategic planning into hands on execution in a fast growing environment.
• Strong cross functional leadership, communication, agency management, and prioritization skills.
• Fluency in social analytics and the ability to connect engagement, conversation, audience growth, traffic, trial, and business outcomes.
• Experience building culturally inclusive work for diverse audiences. Multicultural or Asian American audience experience is valuable.
• Bachelor's degree or equivalent practical experience.

Benefits

• Hybrid work schedule for a balanced life
• 401K with company match to secure your future
• Yearly bonus opportunity
• Comprehensive medical, dental, and vision insurance
• On-site fitness center and wellness programs
• Exclusive discounts at our tea locations, theme parks, and gyms
• Generous paid time off starting at 15 days, plus 7 federal holidays
• Opportunities for continuous education and scholarships
• Income protection including Disability, Life, and AD&D insurance
• Bereavement leave for those difficult times