Responsibilities

• Help lead the development of channel, campaign, and audience strategies that support Sphere’s overall business and marketing objectives.
• Create strategic social frameworks, content pillars, and audience engagement approaches that guide content development and publishing priorities.
• Identify emerging platform behaviors, cultural trends, creator opportunities, and audience shifts to inform proactive social recommendations.
• Partner with Marketing, Brand, Communications, Creative, and Production teams to ensure social strategies are integrated across broader marketing efforts.
• Assist with social performance analysis and storytelling, transforming data into actionable recommendations for stakeholders and leadership.
• Evaluate content performance and provide strategic feedback that improves effectiveness, engagement, and audience relevance.
• Act as a key social subject matter expert across the organization, educating stakeholders on platform trends, audience behavior, and best practices.
• Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.

Requirements

• 5+ years of experience in social media strategy, digital marketing, or integrated marketing.
• Proven experience developing social strategies for major brands, entertainment properties, media companies, or consumer-facing organizations.
• Deep expertise across major social platforms including Instagram, TikTok, YouTube, X, Threads, LinkedIn, and emerging channels.
• Strong understanding of social-first creative development, audience growth strategies, and platform-specific best practices.
• Experience building measurement frameworks and translating analytics into actionable business recommendations.
• Demonstrated ability to influence stakeholders and lead cross-functional initiatives in a fast-paced, highly-matrixed environment.
• Exceptional presentation, communication, and storytelling skills.
• Strong understanding of entertainment, pop culture, and internet culture.
• Ability to work nights and weekends.

Benefits

• At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
• We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering requests for reasonable accommodations as required.