Responsibilities

• Lead social engagement strategy across priority platforms: Define how Blizzard engages players on platforms such as X, Instagram, TikTok, Discord, Reddit, and   emerging   channels, ensuring consistency and relevance at scale.
• Own day-to-day platform management and execution: Oversee publishing, moderation alignment, and real-time interaction to ensure Blizzard   maintains   an active, credible, and player-first presence.
• Drive Discord and Reddit expansion: Build and nurture active communities,   establishing   best practices, engagement rhythms, and clear success metrics.
• Serve as voice-of-player signal owner: Monitor sentiment, surface trends, and synthesize community feedback into actionable insights for marketing, development, and leadership partners.
• Enable dynamic and reactive engagement: Lead rapid-response posting and conversation during live moments, announcements, and issues, balancing brand voice with player empathy.
• Partner with franchise and regional teams: Act as a bridge between global strategy and local execution, ensuring alignment while allowing regional nuance and cultural relevance.
• Integrate ambassador programs into social ecosystems: Elevate ambassador activity into social channels,   showcasing   vibrant inner-community layers that drive retention and advocacy.
• Collaborate on content strategy and production: Partner with internal teams and external agencies to brief, produce, and publish engagement-led content that supports broader campaigns.
• Support multi-game and multi-campaign demands: Provide engagement leadership across concurrent launches, live-ops beats, and evergreen content.
• Establish engagement KPIs and reporting: Define success metrics, analyze performance, and continuously   optimize   platform and engagement approaches based on data and insight.

Requirements

• 12 +   years of experience in social media, digital engagement, or community-adjacent marketing roles.
• Demonstrated   expertise   managing global social platforms and high-following   player   or consumer communities.
• Proven ability to   operate   independently as a subject-matter expert influencing cross-functional partners.
• Strong experience translating audience sentiment and data into strategic recommendations.
• Bachelor’s degree or equivalent professional experience.

Preferred

• Experience in gaming, entertainment, or live-service consumer products.
• Hands-on   expertise   with Social Media content, Discord, Reddit, and creator- or ambassador-driven ecosystems.
• Familiarity with social listening, analytics, and community intelligence tools.
• Experience working with global or regional marketing teams.