Manager, Shopper Insights

Chicago, IL

$114K/yr – $178K/yrManager5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the shopper voice for sales by turning deep research into retailer-ready narratives that move volume.

  • Shape the voice of the shopper for the sales team and translate insights into buyer-friendly storytelling.
  • Design and execute qualitative and quantitative studies to answer the top path-to-purchase questions.
  • Turn primary and syndicated data into succinct decks and sales collateral that sales teams can act on.

Job Description

Responsibilities

  • Liaison to Sales: Act as the primary point of contact for the sales team, attending key account meetings to provide the "voice of the shopper" in a language that resonates with buyers.
  • Custom Research Guru: Identify knowledge gaps and design research (qualitative and quantitative) to help answer most critical business questions.
  • Insights Translation: Transform data from primary research including path-to-purchase studies into high-impact visual decks and sales collateral by creating the ‘sales-friendly’ version of the work.
  • The "So What?" Expert: Analyze existing proprietary and syndicated data (Circana, Numerator, Placer AI, other syndicated tools) to extract actionable recommendations that drive volume and share.
  • Retailer Storytelling: Collaborate with Key Account Managers to build custom, insights-driven narratives for major retailers, ensuring our brands solve specific retailer pain points.
  • Feedback Loop: Communicate field realities back to the research team to ensure future insights projects are designed with commercial application in mind.
Constellation Brands logo

Constellation Brands

Constellation Brands (NYSE: STZ) is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love because we believe elevating human connections is Worth Reaching For. It’s worth our dedication, hard work, and calculated risks to anticipate market trends and deliver more for our consumers, shareholders, employees, and industry. This dedication is what has driven us to become one of the fastest-growing, large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.Every day, people reach for our high-end, imported beer portfolio anchored by the iconic Corona Extra and Modelo Especial, a flavorful lineup of Modelo Cheladas, and favorites like Pacifico, and Victoria; our exceptional wine brands including The Prisoner Wine Company, Robert Mondavi Winery, Kim Crawford, Schrader Cellars, and Lingua Franca; and our craft spirits brands such as Casa Noble Tequila and High West Whiskey.As an agriculture-based company, we strive to operate in a way that is sustainable and responsible. Our ESG strategy is embedded into our business and we focus on serving as good stewards of the environment, investing in our communities, and promoting responsible beverage alcohol consumption. We believe these aspirations in support of our longer-term business strategy allow us to contribute to a future that is truly Worth Reaching For.

Founded in 1945
Rochester, New York, USA
5.9K employees (497 in marketing)