Responsibilities

• Own the editorial calendar: what we publish, why, and when
• Write and edit long-form content for physician, patient, and employer audiences
• Brief and manage freelance writers and physician contributors
• Collaborate with SEO on keyword research, search intent, and content gap analysis
• Manage the content production workflow from brief to publish, including editorial review and fact-checking
• Build and maintain internal style guides and E-E-A-T standards for the MDVIP brand
• Track content performance and report on what’s driving organic sessions, engagement, and downstream conversions
• Support physician recruitment content, patient education, and employer-facing materials as needed

Requirements

• 3-5 years in content strategy or editorial, with a portfolio of long-form, research-backed writing
• Healthcare, medical, or another YMYL category in your background: you know what it means to get it wrong
• Enough SEO fluency to work alongside an SEO Manager: search intent, content briefs tied to keywords, indexable quality
• Strong editing skills: you can take a physician’s contribution and make it publish-ready without losing their voice
• Demonstrated ability to tie content performance to business outcomes, not just page views

Preferred

• Experience managing physician or clinical contributor programs
• Familiarity with E-E-A-T frameworks and how Google evaluates health content
• Experience with AI search and what makes content perform in LLM-generated answers
• Background in employer benefits, wellness, or concierge/executive health

Benefits

• Be part of a mission-driven organization leading innovation in personalized healthcare.
• Drive transformation and growth in a dynamic, fast-paced environment.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.