Manager, Search Engine Optimization

Boston, MA (On-site)

$75K/yr – $115K/yrManager4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the end to end SEO program and drive cross functional delivery of optimization work, turning search data into actionable strategy and monthly performance insight.

  • SEO Strategy & Leadership: define goals, roadmaps, and lead the SEO team across keyword research, on page optimization, and link building.
  • Cross-Functional Delivery: partner with content, development, and analytics to implement best practices and deliver assets.
  • Measurement & Reporting: manage monthly/quarterly metrics and communicate impact to stakeholders.

Job Description

Responsibilities

  • As Search Engine Optimization Manager , you’ll analyze search data to provide tremendous insights into the motivations of consumers, leading a team that’s on the cutting edge of search technology and search engine marketing strategies.
  • Consulting with internal teams and clients on search engine accessibility
  • Analyzing keyword research to determine strategic goals
  • Working closely with analysts to develop optimization recommendations and managing all phases of the process, from keyword research and analysis through delivery of assets
  • Overseeing the execution of link-building strategies
  • Working with internal project teams to implement search engine optimization strategies and best practices
  • Managing the development and delivery of monthly/quarterly metrics reports

Requirements

  • A four-year degree in marketing, computer science or a related field
  • 4 to 6 years of combined experience in search engine optimization, project management, account management or a related field
  • Proven leadership skills and prior experience managing a team
  • Experience scoping projects, providing forecasts and driving ongoing process improvement
  • Strong analytical and problem solving skills – and a knack for details
  • Ability to manage and prioritise multiple projects simultaneously and make smart, fast decisions
  • Knowledge of HTML, JavaScript, and CSS
  • Stellar communication and presentation skills – you’re poised, articulate and convincing

Nice to have

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parental and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
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Publicis Groupe

3.8 Glassdoor

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Website: www.publicisgroupe.com X: @PublicisGroupe Instagram: @publicisgroupe YouTube: http://www.youtube.com/publicisgroupe Facebook: http://www.facebook.com/publicisgroupe

Founded in 1926
Paris, Ile de France, FR
34K employees (11,817 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~40.2K

Marketing Team

Marketing Team Size
8,687 (22% of company)
Median Career Experience
15 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
104

Funding

Total Funding
$1.4B
Last Raise
$1.4B
Post IPO Debt, 10 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $1.4B

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