Manager, Search Engine Marketing - Corporate Las Vegas at Tao Group Hospitality | Las Vegas, NV

Tao Group Hospitality

Manager, Search Engine Marketing - Corporate Las Vegas

Las Vegas, NV (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 6 months ago

Job Summary

Drive Tao Group Hospitality’s paid search and SEM programs to grow revenue and guest engagement across venues.

Must-have: Expert-level Google Ads mastery with proven ROAS improvements.
Standout: Manages substantial paid search budgets in hospitality/events.
Standout: Data-driven, cross-channel strategy across search and paid social.

Job Description

Responsibilities

Execute the digital marketing strategy across Tao Group Hospitality venues, with a primary focus on search engine marketing (SEM) and paid search campaigns
Drive revenue, ticket sales, VIP table bookings, and brand visibility through Google Ads management, paid search strategy, performance marketing, paid social media, and online platform optimization
Provide a friendly, personal demeanor and willingness to interact
Provide professional and friendly guest services
Commit to company values and demonstrate dedication to providing excellent guest service for our guests and internal team
Build data-driven paid search strategies while confidently overseeing daily execution across all digital channels
Ensure every campaign is delivered on time, creatively compelling, and aligned with measurable revenue growth
Assist and/or complete additional tasks as assigned
Advanced SEM campaign management and optimization
Strong problem-solving and analytical capabilities with data-driven decision-making

Requirements

Bachelor’s degree in marketing, Communications, or related field preferred
3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events
Expert-level proficiency in Google Ads (Search, Display, Performance Max) with proven track record of optimizing campaigns for conversions and ROAS
Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement
Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting
Demonstrated success managing substantial paid search budgets with measurable performance outcomes
Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation
Experience with Meta Business Manager and paid social campaigns
Knowledge of email marketing platforms, CMS systems, local search marketing, and SEO best practices
Experience with A/B testing, landing page optimization, and conversion rate optimization

Benefits

Medical, Dental, and Vision Coverage
401(k) Retirement Program with Employer Match
Life and Disability Insurance Plans
Ancillary Insurance Plans
Employee Assistance Program
Fertility & Family Forming Support and Resources
Pet Insurance
Employee Discounts
Time off and much more!

Tao Group Hospitality

Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. The company operates branded locations across the globe, featuring a collection of widely recognized hospitality brands including TAO, OMNIA, Marquee, LAVO, Beauty & Essex, Cathédrale, Little Sister, The Highlight Room, Sake No Hana, KOMA, Avenue, Fleur Room, JEWEL, and more.Tao Group Hospitality is part of Mohari Hospitality, an investment firm focused on the luxury lifestyle and hospitality sectors.With over 25 years of industry experience, Tao Group Hospitality consistently sets the bar for guest experiences by delivering unforgettable entertainment with innovation and creativity at the core. The company strives to exceed expectations and continually reinvent the future of hospitality through its owned operations as well as joint venture and managed properties.

Founded in 2005

Las Vegas, Nevada, USA

2K employees (296 in marketing)

www.taogroup.com