Manager, Search Engine Marketing - Corporate Las Vegas

Enterprise, NV (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive SEM and paid search strategies to revenue growth in hospitality-focused campaigns.

  • Own end-to-end SEM and paid search campaigns aligned to revenue goals.
  • Must-have: 3–5+ years in digital marketing with strong SEM.
  • Standout: Hospitality/nightlife/events experience preferred.

Job Description

Responsibilities

  • Provide a friendly, personal demeanor with a willingness to interact
  • Provide professional and friendly guest services
  • Commit to company values and demonstrate dedication to providing excellent guest service for our guests and internal team
  • Ability to build data-driven paid search strategies while confidently overseeing daily execution across all digital channels
  • Ensure every campaign is delivered on time, creatively compelling, and aligned with measurable revenue growth
  • Assist and/ or complete additional tasks as assigned
  • Advanced SEM campaign management and optimization
  • Strong problem-solving and analytical capabilities with data-driven decision-making
  • Proficiency in bid management, budget allocation, and performance forecasting
  • Ability to communicate effectively in English, both verbally and in writing, with staff, clients, and the public

Requirements

  • Bachelor’s degree in marketing, Communications, or related field preferred
  • 3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events
  • Expert-level proficiency in Google Ads (Search, Display, Performance Max) with proven track record of optimizing campaigns for conversions and ROAS
  • Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement
  • Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting
  • Demonstrated success managing substantial paid search budgets with measurable performance outcomes
  • Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation
  • Experience with Meta Business Manager and paid social campaigns
  • Knowledge of email marketing platforms, CMS systems, local search marketing, and SEO best practices
  • Experience with A/B testing, landing page optimization, and conversion rate optimization

Preferred

  • Hospitality, nightlife, entertainment, or ticketed events experience (preferable)
  • Bachelor’s degree in marketing, Communications, or related field preferred

Benefits

  • Medical, Dental, and Vision Coverage
  • 401(k) Retirement Program with Employer Match
  • Life and Disability Insurance Plans
  • Ancillary Insurance Plans
  • Employee Assistance Program
  • Fertility & Family Forming Support and Resources
  • Pet Insurance
  • Employee Discounts
  • Time off and much more!
Tao Group Hospitality logo

Tao Group Hospitality

Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. The company operates branded locations across the globe, featuring a collection of widely recognized hospitality brands including TAO, OMNIA, Marquee, LAVO, Beauty & Essex, Cathédrale, Little Sister, The Highlight Room, Sake No Hana, KOMA, Avenue, Fleur Room, JEWEL, and more.Tao Group Hospitality is part of Mohari Hospitality, an investment firm focused on the luxury lifestyle and hospitality sectors.With over 25 years of industry experience, Tao Group Hospitality consistently sets the bar for guest experiences by delivering unforgettable entertainment with innovation and creativity at the core. The company strives to exceed expectations and continually reinvent the future of hospitality through its owned operations as well as joint venture and managed properties.

Founded in 2005
Las Vegas, Nevada, USA
2K employees (296 in marketing)

Traffic Signals

Monthly Visitors
826.6K
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
49%
Direct
37.6%
Referral
10.9%
Social
1.9%
Paid
0.5%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
125 (6% of company)
Marketing Roles Posted (Last 30 Days)
4

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