Manager, Retail Search

Responsibilities

• Build and flawlessly execute best-in-class retail media campaigns across search.
• Own hands-to-keyboard set-up, management, optimization and reporting of retail search.
• Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.
• Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
• Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients.
• Support with developing retail strategy, client media mix, and budget allocations.
• Have clear understanding of campaign set-up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams.
• Help manage team workflow, training, and internal project reviews.
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.
• Reports to Director Retail Search.

Requirements

• 5+ years of experience in retail search space
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
• Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
• Google Suite Experience (Google Sheets, Docs, Slides)
• Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
• Retail media buying experience on Amazon and one or more of the following platforms is required – Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
• Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
• Ambitious self-starter who takes ownership of and great pride in his/her work.
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.

Preferred

• Google SEM or similar experience is a plus.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances