Manager, Retail Media Strategy & Activation at Kepler Group | New York City, NY | $90K/yr – $110K/yr

Manager, Retail Media Strategy & Activation

New York City, NY (Unknown)

$90K/yr – $110K/yrSenior Level3+ years exp

Posted 5 weeks ago

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Job Summary

Own RMN strategy and client leadership across Walmart Connect, Roundel, and emerging platforms, while building a small team and shaping cross-functional analytics partnerships.

RMN strategy and campaign optimization across major retailers and new platforms.
Team leadership for 2–4 analysts and escalation of campaign quality.
Collaboration with Analytics and Client Solutions to turn data into actionable plans.

Job Description

Responsibilities

Serve as the strategic lead across Retail Media Networks (RMNs), focusing heavily on ecosystems like Walmart Connect, Target Roundel, and emerging commerce platforms.
Act as the primary point of contact and subject matter expert for assigned clients; proactively manage communication, translate complex retail data into strategic narratives, and build strong partnerships.
Lead campaign strategy, planning, and optimization across performance-driven retail media channels to drive measurable business outcomes and return on ad spend (ROAS).
Oversee hands-on activation and execution within retail aggregation platforms, specifically requiring deep operational excellence in Criteo.
Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts, guiding their professional growth and campaign execution quality.
Partner with Media Analytics to support deep-dive reporting and actionable insights, and collaborate with Client Solutions to align platform strategies with overarching client business goals.
Codify and share retail media best practices, industry POVs, and optimization frameworks to streamline internal workflows and drive operational excellence.