Responsibilities

• Own media execution for all Amazon channel media to drive awareness, consideration and conversion, in collaboration with internal media team, sales team, and external media agency
• Own media execution across Macy’s Media Network to drive awareness, consideration and conversion
• Manage forecasting and pacing, ensuring efficient use of media dollars across campaigns, seasons, and key retail moments (e.g., Prime Day, Black Friday)
• Leverage a combination of Sponsored Ads, DSP (including Streaming TV / Prime Video), and Amazon Marketing Cloud to optimize and measure media at each stage of the customer journey
• Report on key performance metrics. Support broader analytics and attribution projects that help Calvin Klein understand the impact of Amazon and Macy’s media across channels (integration on MMM platform)
• Implement testing across bid strategies, ad placements, creative, and audiences to identify winning tactics. Adopt a test and learn strategy for new Amazon Ads product releases
• Remain up-to-date on Amazon Ads and Macy’s trends and best practices. Maximize the relationship with Calvin Klein’s Amazon and Macy’s representatives by gaining early access to early applicable betas and features
• The ideal candidate may also manage additional retail media networks and / or additional Amazon growth marketing programs
• Maintain agency and vendor relationships, ensuring smooth campaign execution, clear communication, and on-time delivery
• Work directly with the Calvin Klein Sales team to build strategy and plans that support overarching revenue goals for the North American Amazon and Macy’s businesses

Requirements

• Hands-on experience building full funnel media plans to deliver revenue goals across Amazon and Macy’s
• Track record of scaling Amazon media campaigns using multiple Amazon Ads products, including but not limited to Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, Prime Video, Amazon Attribution, and Amazon Marketing Cloud
• Hands on keyboard experience is a must
• Experience managing Macy’s Media Network campaigns
• Deep understanding of how Amazon Ads and products work together to drive performance, as well as the ability to clearly model attribution across these products
• Highly effective communicator with the ability to break down complex strategies into clear, actionable plans and measurable results
• Experience collaborating with cross functional stakeholders (such as creative, product marketing, data analytics teams, as well as agencies and sales teams) to improve business outcomes
• Self-starter who is deeply curious about Amazon, MMN, and the broader retail media landscape
• Experience with additional growth marketing programs (Google, Meta, TikTok, affiliates, programmatic, etc.) and how to show attribution / measurement across all platforms

Preferred

• The ideal candidate may also manage additional retail media networks and / or additional Amazon growth marketing programs (Google, Meta, Pinterest, influencers, affiliates, etc.)

Benefits

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Education Assistance: Receive support for continued education including tuition reimbursement.
• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.