Manager, Retail Marketing at Verano | Chicago, IL | $85K/yr – $95K/yr

Verano

Manager, Retail Marketing

Chicago, IL (On-site)

$85K/yr – $95K/yrManager5+ years expFull time

Posted 4 months ago

Job Summary

Lead retail marketing initiatives to grow Verano\'s Zen Leaf retail and ecommerce footprint with data-driven plans.

Own cross-functional retail marketing plans to drive growth across Zen Leaf stores and ecommerce.
Must-have: 5+ years in marketing with execution, product launches, and cross-channel strategy.
Standout: Data-driven decision making across consumer, markets, and promotions.

Job Description

Responsibilities

Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores
Create, manage, and execute promotion and discount strategies by market
Use analytics to make business decisions
Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps
Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities

Verano

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen LeafTM and MÜVTM dispensary banners, including Cabbage ClubTM, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including VeranoTM, (the) EssenceTM, MÜVTM, SavvyTM, BITSTM, EncoreTM, and AvexiaTM. Verano’s active operations span 13 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at www.verano.com.

Founded in 2014

Chicago, Illinois, USA

1.1K employees (65 in marketing)

verano.com