Responsibilities

• Own end-to-end website performance. Partner with UX, CRO, SEO, and Paid Media teams to design, test, and scale seamless customer journeys that increase sales and appointment bookings.
• Define business requirements, user stories, and acceptance criteria. Manage and prioritize the website product backlog and actively participate in Program Increment (PI) planning and Agile ceremonies.
• Oversee the digital experience platform ecosystem (Sitecore, GA4, Figma, and A/B testing tools).
• Collaborate with IT to optimize integrations with backend customer data platforms, pricing engines, and scheduling systems.
• Monitor web KPIs and customer behavior analytics. Translate data into actionable insights and executive-level presentations to fund and prioritize growth initiatives.
• Lead, coach, and develop Website Administrators.
• Establish web governance frameworks, manage external agency/vendor relationships, and oversee operational readiness for new digital rollouts.

Requirements

• 5+ years managing enterprise e-commerce, lead-generation, or digital product platforms with a proven track record of driving revenue growth.
• Deep understanding of sales funnels (MQL/SQL workflows), conversion rate optimization, UX/UI principles, digital marketing, and Agile product delivery.
• Advanced proficiency in Web CMS (Sitecore preferred), Google Analytics 4 (GA4), Figma, and data integration environments (scheduling, lead routing, product catalogs).
• Familiarity with Agentic/Generative AI and AI-powered customer engagement tools to support personalization, automated workflows, and self-service optimization.
• Ability to effectively manage, lead, and inspire
• Communication skills to keep leadership aware of and involved with key decisions, roadblocks, and accomplishments
• Desire to take ownership of the KPIs and manage progress against them
• A strategic thinker with strong commercial acumen who connects digital investments to measurable ROI.
• Exceptional stakeholder management skills with the ability to influence cross-functional teams and navigate fast-paced, ambiguous environments.
• A self-motivated leader with a strong sense of ownership over business outcomes.

Preferred

• Master’s degree or advanced business, marketing, or technology education preferred.

Benefits

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
• 401(k) retirement plan with company-matching contributions
• Vacation days & sick days
• Company-paid holidays & floating holidays
• A company mindset that prioritizes health, safety, and flexibility
• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1