Responsibilities

• Develop and execute regional marketing plans that support franchisee sales, traffic, and profitability, leveraging tactics such as offers and coupons, local media, merchandising, catering, and local innovation initiatives
• Analyze business performance across the region to proactively identify opportunities and performance gaps, translating insights into actionable plans for franchisees and field partners
• Partner closely with franchisees to align on strategy and drive effective local execution
• Collaborate cross-functionally with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology to ensure plans are aligned to national strategy and executed effectively
• Recommend and optimize the use of DMA funds in alignment with broader strategic priorities and the national marketing calendar
• Lead preparation for and participation in DMA and business review meetings, using performance insights to inform recommendations and next steps
• Build and maintain strong relationships with key franchisees, prioritizing focus on the largest and most strategic partners
• Ensure adherence to brand standards and processes, including use of tools such as Popeyes LSM and established marketing playbooks
• Maintain and continuously improve local marketing playbooks and franchisee tools that enable scalable execution

Requirements

• Bachelor’s degree in Business, Marketing, Sales, or a related field
• 3–5 years of relevant work experience
• Strong project management, organizational, and multitasking skills
• Demonstrated business acumen and analytical mindset, with experience using data to inform decisions and optimize performance
• Effective interpersonal and influencing skills, with the ability to build and maintain productive relationships with franchisees
• Strong problem-solving and critical thinking skills
• Excellent written and verbal communication skills, including the ability to develop and deliver presentations to franchisees regularly and senior leadership as needed
• Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
• Willingness and ability to travel frequently for in-person franchisee visits
• Minimum 25% travel

Benefits

• This position is benefits eligible and offers a comprehensive package: health benefits (medical, dental, vision and life insurance) offered upon hire date; fertility benefits to support family planning needs; a 401(k) plan with Company match available after the first year of service; time-off programs (PTO, sick leave, Company-observed holidays, and parental leave); short-term and long-term disability insurance; and telemedicine & mental wellness support. Eligibility requirements apply to certain benefits and resources, and may vary based on job classification, location, and length of employment. We are equally committed to professional development, offering various learning and development courses.
• Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.