Manager, Regional Marketing

Fountain Valley, CA (On-site)

$91K/yr – $130K/yrSenior Level6+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional marketing operations across dealer advertising associations and co-op programs, ensure brand compliance and data integrity, and drive program optimizations through HDMP, HDAA, and cross‑functional partnerships.

  • Lead alignment between national media strategy and regional execution, monitoring results and recommending improvements.
  • Collaborate with IT and partners to maintain data accuracy and enhance dealer marketing platforms.

Job Description

Responsibilities

  • Support the Regional Marketing team in the execution and day-to-day administration of the Hyundai Dealer Advertising Association (HDAA), dealership co-op, and regional co-op programs, including allocation, claiming, and operational support.
  • Oversee the Hyundai Dealership Marketing Program (HDMP), ensuring brand, pricing, and retail advertising compliance in alignment with HMC and Hyundai brand guidelines.
  • Maintain accurate execution, documentation, audit readiness, and issue resolution across dealer marketing programs and platforms.
  • Support alignment between HMA national media strategy and dealership Tier 3 media execution by monitoring performance, analyzing results, and recommending program optimizations.
  • Lead Regional Marketing requirements with IT Affiliate and other internal and external partners to ensure data accuracy, system integrity, and ongoing enhancement of dealer marketing platforms and digital marketing programs.
  • Manage communications to HMA internal teams and field organizations regarding regional and retail marketing programs, and serve as liaison across dealership retail programs.
  • Drive process and system improvements that increase operational efficiency, contribute insights to the evolution of retail marketing strategy and execution, and support additional Regional Marketing initiatives as directed by leadership.
  • Recommend process improvements, escalating material risks or compliance issues, and making routine operational decisions necessary to maintain program accuracy, consistency, and service levels.
  • This position has common manager-level authority defined by HMA HR/Finance policy.

Requirements

  • Must have a high school diploma.
  • Bachelor’s degree preferred.
  • Six or more years of experience of which at least four years are directly related experience in the digital and online field, either with client or agency.
  • Minimum three years of experience within automotive industry preferred.
  • Ability to manage high-paced environment with multiple projects and agency personnel.
  • Ability to develop strong interpersonal relationships at variety of levels; executive, managerial, subordinate and agency hierarchy of personnel.
  • Ability to take lead of the creative development of a campaign and maintain a macro strategy.
  • Effective project, personnel, and budget management skills.
  • Working knowledge of Microsoft Word, PowerPoint, and Excel.
  • Working knowledge of Photoshop and Adobe Illustrator.

Benefits

  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • 401(k) retirement plan with Employer Match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Vacation and sick time off
  • Employer-paid basic life and disability coverage, including Paid-Family Leave.
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (support)
  • Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
Hyundai Motor Company logo

Hyundai Motor Company

3.9 Glassdoor

Our mission is clear: to become a lifelong mobility partner for our customers and communities by creating meaningful progress through clean energy, connected technology, and human-centered innovation.Hyundai Motor Company is a global mobility leader committed to shaping a better future. With more than 120,000 employees across 200+ countries, we are redefining the way the world moves, not just through innovation in automotive design, but through bold investments in smart mobility, sustainability, and technology.Each year, we bring over 4.6 million vehicles to drivers around the globe – from award-winning sedans to cutting-edge electric and hydrogen-powered solutions.

Founded in 1967
Seoul, Seoul, South Korea
61K employees (2,304 in marketing)
74% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
19.9M
Monthly Google Ads Budget
$11.7K
Traffic Source Mix
Search
63.7%
Direct
29.2%
Referral
4.6%
Social
0.6%
Paid
1.8%

Headcount Trend

Current headcount: ~60.6K

Marketing Team

Marketing Team Size
1,644 (3% of company)
Marketing Roles Posted (Last 30 Days)
4

Recent News