Responsibilities

• Regional Brand Marketing Execution: Lead the execution of regional brand marketing initiatives aligned with national priorities and business objectives. Translate national strategies into actionable, locally relevant plans and ensure programs are delivered consistently and on brand across assigned markets.
• Cross-Functional Collaboration and Coordination: Partner with regional sales leadership, marketing peers, and agency partners to align marketing execution with sales priorities. Coordinate timing, resources, and support while facilitating clear communication and effective adaptation of national programs for effective regional execution.
• Regional Program Activation, Optimization and Communication: Oversee execution quality and results across assigned region. Analyze performance data and local insights to identify optimization opportunities, assess agency‑led programs and events, communicate progress and results, and ensure teams are enabled with standardized tools and processes.
• People Leadership and Team Management: Manage and develop Associate Managers of Brand Marketing. Set priorities, provide coaching and performance feedback, and ensure teams are equipped to deliver effective grassroots, community, and field marketing initiatives.