With the Sr. Director of PR, input into and execute Oatly’s North American Public Relations strategy, to promote our overall strategic priorities across business, consumer, and industry media, and to help Oatly manage its brand reputation both proactively and reactively with media, consumers, partners, and other external stakeholders Build, maintain, and strengthen key reporter relationships, staying current on relevant news outlets, reporters, and their areas of focus across business, consumer, and trade media; directly engage with media and external partners on behalf of the brand; vet and screen relevant reactive opportunities with media, partners, and events Assist in securing strategic press coverage across print, digital, and broadcast media, including features and product placement Manage day-to-day relationships with PR agencies, influencer agencies, and other external support Regularly collaborate and coordinate work with public relations colleagues globally Regularly monitor and identify relevant entry points for the brand’s voice within the broader cultural narrative Act as the go-to comms partner for North American nutrition and sustainability directors, leading Oatly’s mission-based storytelling in North America Act as a regular external communications strategic partner for Oatly's cross-functional team members, including corporate affairs, creative, commercial, food and drink experience, product development, and others Act as the go-to comms partner for Oatly commercial teams, providing PR support for new account launches, partnerships, or other announcements Communicate with key internal stakeholders and third-party partners to ensure information is accurate and differentiated Assist the Sr. Director PR and the VP Corporate Affairs in crisis comms scenarios Help identify, prep, and staff strategic event and speaking engagement opportunities for global and North American spokespeople Identify and oversee the creation/submission of applications for relevant industry recognitions and awards Develop press materials such as press releases, bios, fact sheets, Q&As, and media interview backgrounders Monitor industry trends, identify key insights on the category, and help create compelling pitch angles related to relevant industry topics Develop thoughtful media reporting and oversee monitoring and coverage tracking, with routine distribution to cross-functional, internal teams Help track annual NA PR budget as related to own workstreams, with the Sr. Director PR