Responsibilities

• Develops and implements public relations campaigns to generate awareness of Goodwill and enhance the organization’s image both internally and externally. Ensures that key strategic messages are communicated effectively to target audiences in partnership with the Director of Brand Experience.
• Maintains media lists, schedules media interviews, organizes media tours, drafts press releases, drafts talking points, monitors media coverage and proactively manages editorial calendars to pitch and publicize Goodwill news.
• Manages the development, production, and distribution of the President & CEO’s bimonthly update video (ALL In), the COO’s bimonthly update video, and their recap communications, with the support of the Senior Marketing & Communications Specialist.
• Leads the development and execution of internal communication strategies that support organizational priorities and empowers internal business partners to achieve engagement from team members.
• Executes the organization’s brand journalism, storytelling, and content marketing efforts. Serves as the primary editorial writer for website, annual report, newsletters, videos, and other channels as needed.
• Convenes and guides the cross-functional internal communications team, leveraging this group's voice to drive continuous improvements in how information is shared with team members through communication channels.
• Identifies and develops testimonials from Goodwill training program participants and team members to support the organization’s mission through communication.
• Maintains editorial standards for the organization. Serves as a primary copyeditor for all external and internal communications, and verifies all content is consistent with brand and editorial standards, AP style and key messages.
• Manage the quality, reach and content of key internal communication channels including team member newsletter, e-newsletters, intranet, text messaging, and digital screens.
• Supports the Director of Brand Experience with crisis communications management including media monitoring, brand risk assessment, development of necessary communications materials and management of the organization’s crisis communications manual.

Requirements

• Bachelor's degree (B. A.) from four-year college or university in Marketing, Communications, Journalism or Public Relations and four to five years of professional work experience in marketing, communications, public relations or related activities including at least two years’ experience in writing press releases and articles using AP Style; or the equivalent combination of education and experience.
• Valid Driver's License (Class C), car insurance and reliable automobile required.
• PHYSICAL DEMANDS: While performing the duties of this job, the team member is regularly (more than 2/3 of the day) required to sit, talk or hear. The team member frequently (1/3 to 2/3 of the day) is required to use hands to finger, handle or feel. The team member is occasionally (less than 1/3 of the day) required to walk or stand. The team member must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and color vision. Occasional local travel required.

Preferred

Benefits