Responsibilities

• External Communications
• Own and execute the company’s external communications and PR strategy, partnering with internal stakeholders and external agencies
• Shape compelling stories, angles, and points of view that position the company as a trusted industry voice
• Proactively identify industry trends, market moments, and newsworthy narratives worth engaging
• Actively manage agency performance, challenging direction and outcomes when coverage or results fall short
• Narrative Development & Positioning
• Partner closely with Product Marketing, Demand Generation, and Leadership to define and evolve the company’s story
• Ensure consistent, aligned messaging across press, website, campaigns, launches, social media, and events
• Translate complex business initiatives into clear, compelling narratives for external audiences
• Help articulate the company’s role in shaping the future of hospitality technology (including emerging capabilities such as AI, where applicable)

• Executive & Spokesperson Enablement
• Build and strengthen public profiles for senior leaders
• Develop POVs, talking points, commentary, and briefing materials for media interviews, podcasts, panels, and speaking engagements
• Confidently guide and encourage executives to engage externally when timing and opportunity matter
• Prepare leaders for press interactions and high-visibility moments

• Content Development & Amplification (Non-Technical)
• Create and oversee content including:
• Press releases and corporate announcements
• Byline articles and thought leadership
• Website and newsroom content','Social media copy tied to PR initiatives','Light advertising and campaign messaging'
• Collaborate with social and marketing teams to amplify PR wins across owned and earned channels
• Support executive and employee presence on LinkedIn and other relevant platforms

• Modern Communications & Advocacy
• Expand PR efforts beyond traditional media into owned, earned, and shared channels
• Activate customers, partners, and internal subject-matter experts as credible external advocates when appropriate
• Partner with Demand Gen and Events teams to align PR narratives with go-to-market priorities

• Measurement & Business Impact
• Track and report on PR effectiveness, including coverage quality, reach, sentiment, and share of voice
• Understand and articulate how communications support brand credibility, demand generation, and pipeline influence
• Provide regular updates and insights to marketing and executive leadership