Manager, Product Public Relations

Responsibilities

• Support the development and execution of integrated communications plans aligned with business objectives, product milestones and disease-area priorities.
• Contribute to communications surrounding clinical data, regulatory milestones, product launches and disease education.
• Help identify timely opportunities to elevate Genentech’s science, medicines and leadership in areas of significant unmet medical need.
• Deliver compelling, integrated storytelling
• Develop high-quality communications materials, including press releases, messaging, media pitches, briefing documents, executive content and digital assets.
• Translate complex scientific, medical and business information into clear, compelling and audience-relevant narratives.
• Support storytelling across earned media, social and digital platforms, content creators, paid amplification and owned channels.
• Ensure communications are consistent with broader disease-area and portfolio narratives.
• Build and activate external engagement
• Support proactive and reactive media relations, including identifying story opportunities, engaging journalists, preparing spokespeople and coordinating interviews.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field, or equivalent experience.
• Approximately 6+ years of relevant experience in communications, public relations or a related discipline.
• Strong writing, editing and storytelling capabilities, with the ability to make complex information clear, accurate and engaging.
• Foundational experience in media relations and external communications.
• Understanding of integrated communications and interest in social media, digital engagement, content creators and emerging channels.
• Strong organizational, project management and interpersonal skills.
• Ability to work effectively across teams and manage competing priorities.
• A proactive mindset, sound judgment and a commitment to continuous learning.

Preferred

• Experience in healthcare, biotechnology, pharmaceuticals or another science-driven industry.
• Familiarity with communications supporting products, scientific developments or regulated industries.
• Experience contributing to integrated communications campaigns.
• Exposure to communications measurement, paid media, digital analytics or emerging technologies.
• Interest in applying AI and innovative tools to modern communications practices

Benefits

• Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.