Manager of Product Marketing - MRD

Responsibilities

• Go to Market & Launch Planning: Develop and execute go-to-to-market strategies for new and existing liquid products, including positioning, messaging and target segmentation. Prepare launch collateral, marketing materials, enable tools for sales and training.
• Commercial Adoption & Growth: Drive adoption within the portfolio. Collaborate with local commercial/field teams to ensure uptake of liquid product offerings. Define and deliver on growth targets (volume, revenue) for the liquid product line.
• Sales Enablement & Field Support: Equip sales teams with tools: playbooks, training, sales content, competitive battle cards. Participate in field meetings, customer presentations, ad boards, trade shows to support product awareness and adoption.
• Performance Measurement & Optimization: Track and analyze campaign effectiveness, adoption metrics, and market feedback to inform continuous improvement. Apply data-driven insights to refine targeting, messaging, and resource allocation.

Requirements

• Bachelor’s degree in Marketing, Life Sciences, or related field.
• 2-3+ years of marketing experience in the life sciences industry, with 1-2+ years in oncology diagnostics or molecular testing.
• Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
• Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
• Strong project management and cross-functional leadership skills in a fast-paced environment.
• Proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and general working knowledge of Internet for business use.