Responsibilities

• Messaging & Content Development. Turn the team's positioning and messaging frameworks into finished assets, including product copy, web pages, one-pagers, case studies, and sales narratives, each mapped to a specific audience, funnel stage, and channel (Amazon vs. non-Amazon).
• Sales Enablement. Build and maintain enablement materials such as battlecards, objection-handling guides, discovery guides, and demo narratives. Support training and certification so sellers pitch consistently and confidently, especially as we build out GTM motions beyond Amazon.
• Competitive Intelligence. Develop and maintain competitor teardowns and battlecards for our main competitors in the creator, influencer, and affiliate marketing space. Keep the CI repository current, and regularly capture and distribute insights surfaced by field-facing teams.
• Launch Support. Partner with the Director of Product Marketing and the Product team on launch planning and coordination, GTM readiness, and internal and external launch communications.
• Voice of Customer & Win/Loss. Help run structured customer and prospect interviews, synthesize themes, and feed insights back into messaging, personas, and roadmap conversations.
• AI-assisted Production. Use AI tools to accelerate research synthesis, content generation, and ongoing maintenance of enablement content, freeing up time for higher-judgment work like positioning and stakeholder alignment.
• Cross-functional Coordination. Work across Product, Sales, Partnerships, Customer Success, and Marketing to keep messaging and enablement materials current, findable, and actually adopted, not just published.

Requirements

• 3+ years of experience in product marketing, or a closely adjacent function (content marketing, sales enablement, growth marketing), with exposure to positioning, messaging, or GTM content.
• Experience building scalable, repeatable launch frameworks and formalizing product marketing operations is a plus.
• Strong writing and storytelling skills. You can turn a technical or nuanced idea into clear, persuasive language for a specific audience.
• Comfortable with ambiguity and speed. Given a rough direction, you ask smart clarifying questions, come back with a recommendation, and produce a strong first draft without needing every detail spelled out.
• Genuinely curious about customers and the market. You want to sit in on sales and customer calls and learn how the business actually works.
• AI-forward working style. You already use AI tools to speed up research, drafting, and content maintenance, and you're eager to build that muscle further, while holding a high bar for quality and accuracy when reviewing and refining AI output.
• Organized and detail-oriented. You can manage several concurrent projects and initiatives without dropping the ball.
• Comfortable in a small, fast-moving team where you'll wear multiple hats and priorities can shift.
• Must have a permanent address in one of our hub states: California, Florida, New York, Ohio, Utah, Texas, Michigan, Washington, Colorado, Massachusetts, North Carolina, Pennsylvania, or DC.

Benefits

• A dynamic and supportive work environment where innovation and creativity are encouraged.
• Competitive salary and benefits package.
• Open vacation and sick policy, take the time you need.
• Opportunity for professional growth and advancement within a rapidly expanding startup.
• A culture that values diversity, inclusion, and the impact of every team member on our success.