Responsibilities

• Plan and Lead Campaigns
• Develop marketing plans that connect audience needs with participation, membership, and revenue goals.
• Partner with colleagues to define each campaign’s audience, message, timing, and measures of success.
• Recommend the right channels and level of effort, then manage projects from planning through launch.
• Create Marketing That Connects
• Develop campaigns across email, web, social media, print, video, and other channels.
• Write and edit clear, compelling copy that reflects the ICPAS brand and moves audiences to act.
• Coordinate with colleagues and external partners to keep campaigns accurate, cohesive, and on schedule.
• Own Social Media
• Lead ICPAS’ social media strategy, editorial calendar, content, and performance goals.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field required, or an equivalent combination of education and experience.
• Five or more years of progressive marketing and communications experience.
• Demonstrated ability to develop marketing strategy, make sound recommendations, and manage integrated campaigns across multiple products, programs, services, or audiences.
• Strong marketing copywriting and editing skills, with the judgment to adapt messages for different audiences and channels. Familiarity with AP style a plus.
• Experience managing social media strategy, content planning, publishing, community monitoring, and performance measurement. Familiarity with paid digital media a plus.
• Experience using email marketing, CRM or marketing automation, web analytics, and social media management or analytics tools.
• Experience working in Adobe Creative Suite, Canva, or similar content and design tools a plus.
• Strong project management, prioritization, and stakeholder communication skills, including the ability to set expectations and address competing demands.
• Experience supervising, coaching, or directing the work of others.
• Association, nonprofit, professional or financial services, or education marketing experience preferred.

Preferred

• Familiarity with AP style a plus
• Experience with paid digital media a plus
• Adobe Creative Suite, Canva, or similar content and design tools a plus

Benefits

• Comprehensive medical, dental, vision, disability, and life insurance.
• 401(k) with up to a 6% company contribution.
• Unlimited vacation time, paid sick time, and paid holidays.