Responsibilities

• Product Positioning & Messaging: Develop and own differentiated positioning, value propositions, and messaging frameworks for the Big Green Egg product portfolio, from Eggs and accessories to new category entries.
• Translate product features and technical specifications into consumer-facing benefits that reinforce Big Green Egg’s premium positioning.
• Maintain messaging consistency across every touchpoint - packaging, retail, digital, social, and partner channels - in partnership with the brand and creative teams.
• Implement timelines and processes in partnership with the program director.
• Go-to-Market & Product Launches: Own the integrated go-to-market plan for all new product introductions - launch objectives, target audience, pricing and promotional inputs, channel sequencing, and success criteria.
• Rally cross-functional support across product development, sales, eCommerce, supply chain, and creative to ensure a cohesive launch aligned with brand and revenue objectives.
• Lead the ideation, planning, and execution of product campaigns with the creative team, external agencies, and partners to drive awareness, trial, and sell-through.
• Run post-launch reviews; tracking performance against launch goals and applying learnings to the next introduction.
• Portfolio & Lifecycle Management: Partner with product development to shape the roadmap, bringing consumer, competitive, and channel insight into product decisions.
• Manage messaging and marketing support across the product lifecycle, including sustaining products, seasonal programs, and end-of-life transitions.

Requirements

• Bachelor’s degree in Marketing , Business, or related field.
• 5+ years of experience in product marketing, brand management, or a related discipline, preferably within the consumer goods or outdoor lifestyle sectors.
• Demonstrated experience owning positioning, messaging, and go-to-market plans for new product launches.
• Strong understanding of the full marketing mix, including digital, retail, and eCommerce channels.
• Experience building sales enablement materials and partnering with sales or dealer networks.
• Excellent project management skills with the ability to manage multiple launches and priorities simultaneously.
• Experience working with cross-functional teams, product development, and external agencies.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.
• Passion for outdoor cooking, grilling, or the Big Green Egg community is a plus.

Preferred

• Experience in consumer products, outdoor cooking, retail, dealer/distributor networks, e-commerce, manufacturing, hospitality, events or lifestyle brands.
• Interest in live-fire cooking, outdoor entertaining and/or the Big Green Egg brand community.

Benefits

• Employees enjoy a collaborative work environment, regular food and BBQ experiences as a weekly perk, and competitive benefits — including a 401(k) match, medical and life insurance, and more.