Responsibilities

• Serve as the voice of the member, Developing and executing compelling launch, ongoing communication, and (re)engagement plans for content, features, and experience on Gaia.
• Define, evolve, and standardize Gaia’s content discovery and digital merchandising strategy across all member touchpoints – driving both discovery and re-engagement for active and dormant members.
• Design member journeys that connect content, products, services, and experiences into one cohesive ecosystem.
• Develop strategies and execute them that increase awareness, engagement, and adoption across Gaia’s full portfolio of offerings.
• Inform and collaborate with Product to influence onsite member experiences – specific to content discovery capabilities and personalization.
• Create onboarding and early lifecycle communications and value that help new members quickly find relevant content and features that support members in experiencing the full value of their membership.
• Partner with Marketing to link content pathways for new members based on the promises that brought them to Gaia.
• Own the cross-channel merchandising calendar across homepage, collections, email, notifications, Gaia’s member FB group, and other member touchpoints.
• Lead execution for new content launches, seasonal campaigns, conferences, promotions, and member experiences.
• Coordinate cross-functional campaign execution to ensure consistent messaging and timely delivery.

Requirements

• 7+ years of experience in content strategy and execution, content marketing to consumer , digital media, streaming, ecommerce, subscription businesses, or related fields.
• Experience developing discovery, merchandising, lifecycle, or engagement strategies that improve customer experience and business performance.
• Strong analytical skills and experience using data to drive decisions.
• Experience leveraging AI tools to improve workflows, planning, and decision-making.
• Proficiency with BI tools, GA4, SQL, Excel, and data visualization platforms.
• Excellent project management, communication, and organizational skills.
• A strategic mindset with a hands-on approach to execution.
• Passion for Gaia’s mission and creating meaningful member experiences.