Responsibilities

• 360 National Media Relations program and strategy creation: Manage programs alongside agency partners from start to finish including briefing processes and creation, PR material approvals, programming plus ups (influencers/stunts/celebrities/drops), while communicating results to leadership that demonstrate how the workstream drives, supports and achieves business goals
• Media inquiries: Handle all national local media requests on behalf of the Burger King brand by working with field teams, spokespeople, legal and agency partners
• Influencer & Celebrity Relations: vet & approve celebrity and influencer lists, coordinate product deliveries with our field teams to ensure top product quality, support earned drop strategy and execution, circulate paid content for approvals
• Media Materials: Review and circulate all media materials to key stakeholders (legal) for review and approval – press releases, pitches, Q&A documents, briefs, key assets
• Thought Leadership: Support coordination of executive media opportunities and leadership prep to ensure the outcome is being leveraged across organic content
• Crisis: Support crisis management process, benchmark tracking and reporting
• Newsroom: Manage and maintain Burger King Newsroom platform, including content calendar, content creation, measurement, and collaboration with digital teams & cross functional team as we refine for best results, inclusive of blog posts and final press releases
• Brand Relevance: Be obsessed with all things culture and actively seek opportunities to jump into conversations that generate media placements
• Be agile and adjust communication plans and strategy based on the needs of the business.
• Build strong relationships, work cross-functionally and remain agile to keep a pulse on business priorities.

Requirements

• Completion of an undergraduate degree of diploma in Public Relations, Communications and/or a related field
• 3+ years applicable experience
• Success managing multiple platforms and content types for internal and external audiences
• Knowledge of communications measurement best practices and using insights to drive strategy and planning.
• High attention to detail and creative thinking to solve problems
• Strong interpersonal skills and an eagerness to collaborate with colleagues and learn
• Thrives in a fast-paced, dynamic environment and can manage multiple tasks simultaneously while meeting deadlines and objectives
• Strong organizational and work management skills
• Public relations agency experience considered an asset