Responsibilities

• Oversee day-to-day execution of performance media campaigns across Amazon Ads (DSP, Fire TV/CTV, Prime Video Channels), paid social, and paid search in partnership with agency and platform teams.
• Act as the primary liaison for Amazon Ads and Prime Video Channels, working closely with Amazon’s managed service team to:
• Align on campaign setup, audience strategy, and inventory mix
• Monitor performance and identify optimization opportunities
• Ensure timely execution of campaigns and tests
• Partner with the media agency to:
• Brief campaigns, provide clear direction, and align on KPIs
• Review campaign builds, ensuring accuracy and best practices
• Monitor pacing and performance against goals
• Troubleshoot issues and escalate when needed
• Serve as an internal subject matter expert on Amazon Ads and Prime Video Channels, providing guidance on:
• Audience and targeting strategies
• Creative best practices and placements
• Testing opportunities and platform capabilities
• Support the execution of a test-and-learn roadmap, working with partners to implement and evaluate tests across creative, audiences, bidding, and placements.
• Track and analyze performance, delivering weekly and monthly reporting with clear insights and recommended actions.
• Assist in budget tracking and pacing, ensuring spend is aligned to targets and proactively identifying risks or opportunities.
• Work with creative and marketing teams to ensure assets are optimized for platform requirements and audience segments.
• Leverage first-party and platform data to refine targeting and improve efficiency in partnership with Analytics.
• Stay current on Amazon Ads and Prime Video Channels developments, including betas, new features, and competitive activity, Support post-campaign analysis and contribute to performance learnings and best practices.

Requirements

• Proven experience in performance media or growth marketing, with direct experience working with Amazon Ads.
• Experience with tools such as Amazon DSP, Google Ads, Meta Ads Manager, and analytics platforms (GA4), as well as strong understanding of media quality.
• Solid understanding of campaign structure, optimization levers, and performance drivers across Amazon Ads, paid social, programmatic, and paid search.
• Comfortable analyzing performance data and translating it into actionable insights and recommendations.
• Experience with media agencies and/or platform-managed service teams, with the ability to guide execution and hold partners accountable.
• Bachelor’s degree or equivalent experience.

Nice To Have

• Strong familiarity with Prime Video Channels preferred
• Entertainment, streaming, or subscription app experience preferred
• Experience leveraging AI tools for marketing analytics and reporting