Manager, Performance Media at BritBox International | New York, USA

Manager, Performance Media

New York, USA (Hybrid)

Salary Not AvailableManagerFull time

Posted 4 months ago

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Job Summary

Drive end-to-end performance media execution across Amazon Ads, Fire TV/CTV, Prime Video Channels, paid social, and paid search with a test-and-learn roadmap and strong cross-functional collaboration.

Own day-to-day setup and optimization of campaigns across Amazon Ads, paid social, and paid search.
Must-have: Direct experience with Amazon Ads and related DSPs.
Standout: Leads cross-team collaboration and post-campaign learnings.

Job Description

Responsibilities

Oversee day-to-day execution of performance media campaigns across Amazon Ads (DSP, Fire TV/CTV, Prime Video Channels), paid social, and paid search in partnership with agency and platform teams.
Act as the primary liaison for Amazon Ads and Prime Video Channels, working closely with Amazon’s managed service team to:
Align on campaign setup, audience strategy, and inventory mix
Monitor performance and identify optimization opportunities
Ensure timely execution of campaigns and tests
Partner with the media agency to:
Brief campaigns, provide clear direction, and align on KPIs
Review campaign builds, ensuring accuracy and best practices
Monitor pacing and performance against goals
Troubleshoot issues and escalate when needed
Serve as an internal subject matter expert on Amazon Ads and Prime Video Channels, providing guidance on:
Audience and targeting strategies
Creative best practices and placements
Testing opportunities and platform capabilities
Support the execution of a test-and-learn roadmap, working with partners to implement and evaluate tests across creative, audiences, bidding, and placements.
Track and analyze performance, delivering weekly and monthly reporting with clear insights and recommended actions.
Assist in budget tracking and pacing, ensuring spend is aligned to targets and proactively identifying risks or opportunities.
Work with creative and marketing teams to ensure assets are optimized for platform requirements and audience segments.
Leverage first-party and platform data to refine targeting and improve efficiency in partnership with Analytics.
Stay current on Amazon Ads and Prime Video Channels developments, including betas, new features, and competitive activity, Support post-campaign analysis and contribute to performance learnings and best practices.

Requirements

Proven experience in performance media or growth marketing, with direct experience working with Amazon Ads.
Experience with tools such as Amazon DSP, Google Ads, Meta Ads Manager, and analytics platforms (GA4), as well as strong understanding of media quality.
Solid understanding of campaign structure, optimization levers, and performance drivers across Amazon Ads, paid social, programmatic, and paid search.
Comfortable analyzing performance data and translating it into actionable insights and recommendations.
Experience with media agencies and/or platform-managed service teams, with the ability to guide execution and hold partners accountable.
Bachelor’s degree or equivalent experience.