Manager, Performance Media

Responsibilities

• Maintain and expand client relationships across all campaigns assigned to the team, managing all aspects of those campaigns and owning the revenue deliverables for every account on the book.
• Negotiate campaign and client budgets, volume commitments, and cost-per-lead pricing to optimize client performance and BMG360 revenue growth.
• Negotiate within the margin floors and pricing parameters set by the budget, and escalate any deal that requires an exception before committing to the client.
• Serve as the senior day-to-day point of contact, with the strategic credibility to lead a client conversation about performance rather than relay it.
• Own gross margin on the assigned book, not revenue alone. Understand how each campaign makes money and where it stops making money.
• Source and evaluate cash buy opportunities on assigned accounts, building the case for approval based on rate, projected response, margin at risk.
• Operate buys within approved margin thresholds, and flag any campaign trending below floor inside the week rather than at month end.
• Manage pacing against both volume commitments and profit targets, and know how to dial volume up or down when either is at risk.
• Manage, report, and forecast weekly, quarterly, and annual revenue and profitability for all accounts and campaigns within the team, to management and finance.
• Build response and call volume forecasts the Director can roll up with confidence; forecast accuracy is a measured standard of this role.

Requirements

• Bachelor’s degree required.
• 4–6 years in media buying, account management, or client services at an advertising agency or related organization.
• Proficiency in MS Office Suite, Core Direct, lead tracking platforms, and Google Workspace.

Preferred

• Experience in direct response radio, DRTV, CTV, or performance-based media and strategy strongly preferred.
• Exposure to insurance (preferably auto), home services, or another regulated or high-volume lead generation category is a plus.