Responsibilities

• Paid Media Strategy & Execution
• In collaboration with the Director and Senior Manager of Revenue Marketing & Fan Development, partner closely with external media buying agencies to plan, execute, and optimize paid media campaigns that drive ticket revenue, fan acquisition, and customer engagement.
• Collaborate with agency partners on audience targeting strategies, budget allocation, media flighting, creative testing, frequency management, and conversion optimization initiatives.
• Serve as the internal subject matter expert on campaign performance, providing ongoing analysis, recommendations, and strategic direction to improve efficiency and business outcomes.
• Monitor campaign pacing, delivery, audience performance, conversion metrics, and revenue impact, proactively identifying opportunities for optimization.
• Review campaign reporting and performance data on a daily and weekly basis, translating insights into actionable recommendations for internal stakeholders and agency partners.
• Ensure campaigns are properly measured through accurate tracking, tagging, attribution, and reporting frameworks.
• Maintain working knowledge of advertising platforms and campaign best practices, providing hands-on support for campaign setup, QA, trafficking, or troubleshooting when needed.
• Support paid media efforts across channels including Meta, Google/YouTube, paid social, search, programmatic display/video, and emerging platforms.
• Audience Strategy & Analytics

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Analytics, Communications, or closely related field preferred.
• 2–4 years of experience in paid media, performance marketing, media strategy, or campaign analytics within sports, entertainment, live events, ticketing, or agency environments.
• Hands-on experience executing and optimizing campaigns within digital advertising platforms required.
• Experience supporting revenue-driving campaigns with measurable acquisition and conversion KPIs preferred.
• Experience working with ticketing, subscription, membership, or live event businesses strongly preferred.
• Strong technical understanding of paid media platforms, campaign setup, optimization workflows, and performance analytics.
• Experience directly managing campaigns within advertising platforms such as Meta Ads Manager, Google Ads, The Trade Desk, or similar platforms.
• Strong analytical mindset with ability to interpret campaign performance data and translate findings into actionable recommendations.
• Understanding of attribution models, conversion tracking, tagging, audience segmentation, and customer acquisition strategy.
• Experience collaborating with external media agencies while maintaining internal strategic and operational oversight.

Preferred

• Familiarity with CRM systems, Ticketmaster, Google Analytics, Tableau, or similar reporting platforms preferred.
• Advanced Microsoft Excel and reporting skills preferred.

Benefits

• Competitive medical, dental, vision, life and disability coverage options
• Paid vacation, sick time, volunteer time and company holidays
• 401(k) plan with Player 15 Group match
• Team member experiences throughout the year including team offsites, catered lunches, coffee stands, ice cream trucks and more
• Team swag throughout the year plus employee discounts at our Team Shop and online store
• Complimentary tickets to Phoenix Suns, Phoenix Mercury, and Valley Suns games, plus other local sporting events and concerts, as available
• Access to amenities, including:
• Full fitness center with locker rooms and showers
• Indoor/outdoor basketball courts
• Pickleball court