Responsibilities

• Lead performance marketing strategy and execution across paid social (Meta, Instagram, TikTok, Reddit, LinkedIn), paid search (Google, Bing), CTV/streaming, OOH, podcast, and digital partnerships
• Own the full conversion path from first click to registration. Work with the web team on landing pages, form conversion, and funnel drop-off.
• Build and maintain a first-party audience infrastructure: customer lists, behavioral cohorts, lookalike audiences, and suppression lists.
• Manage campaign budgets, pacing, and forecasting. Own the spend plan and hit the targets.
• Build and run a creative testing framework: hypotheses, copy iterations, visual permutations, reads, and fast decisions. Work with the creative team to brief and iterate quickly.
• Use AI tools actively across the workflow: platform-native AI (Meta Advantage+, Google Performance Max) for campaign automation, and AI-assisted analytics for faster performance reads and anomaly detection.
• Lead strategy but stay hands-on. Directly build and manage campaigns, adjust bids, pull reports, and make real-time optimization decisions.
• Own performance reporting for paid channels in close collaboration with the data team. Produce clear weekly reads and use visibility to make fast decisions.
• Lead retargeting strategy across channels, segmenting audiences by intent stage and funnel position.
• Identify and evaluate emerging channels. Pilot new formats, test hypotheses, and bring data-backed recommendations.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent work experience.
• 5+ years of performance marketing experience, with at least 3 years managing multi-channel paid programs. Search and social required; CTV, OOH, and podcast a strong plus. Proven track record of scaling acquisition programs with measurable ROI.

Preferred

• Experience with CTV, OOH, and podcast a strong plus.

Benefits

• As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!
• ETS is mission driven and action oriented
• We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
• We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!