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WPP Media

Manager, Performance Analytics

New York, USA (Hybrid)

$60K/yr – $140K/yrManager3+ years expFull time

Posted 4 months ago

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Job Summary

Drive media measurement and data storytelling for Unilever campaigns through WPP Unite, with dashboards and KPI reporting.

  • Own media measurement, campaign ROI reporting, and evaluation of effectiveness, following WPP best practices.
  • Develop data-driven insights and actions that translate analytics into clear business recommendations for Unilever stakeholders.
  • Collaborate with internal WPP Unite, Unilever teams, and external partners on measurement projects and KPI development.

Job Description

Drive media measurement and data storytelling for Unilever campaigns through WPP Unite, with dashboards and KPI reporting.

  • Own media measurement, campaign ROI reporting, and evaluation of effectiveness, following WPP best practices.
  • Develop data-driven insights and actions that translate analytics into clear business recommendations for Unilever stakeholders.
  • Collaborate with internal WPP Unite, Unilever teams, and external partners on measurement projects and KPI development.
  • Support automation of data inputs/outputs and dashboards tailored for Unilever's needs using WPP tooling.
  • Stay current on trends in media measurement and analytics, bringing WPP thought leadership to Unilever.
  • Manage agency and vendor relationships under WPP guidance aligned with Unilever objectives.
  • Partner with Data Engineering for data and dashboard support, and with Advanced Analytics for applying methods to Unilever challenges.
WPP Media logo

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)
WPPmedia.com

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21

People

Founders / CEO

Juraj Janosovsky
Juraj Janosovsky
Chief Executive Officer
At the company for 2 years 3 months

HR / Recruitment

Paidraic Carey
Paidraic Carey
Group Director, Talent Acquisition, North America
At the company for 6 years 9 months
Atul Srivastava
Atul Srivastava
Talent Acquisition Manager
At the company for 2 years 8 months

Marketing Leadership

Rachel Serton
Rachel Serton
Head of Brand Experience
At the company for 8 years 7 months
Paidraic Carey
Paidraic Carey
Group Director, Talent Acquisition, North America
At the company for 6 years 9 months
Dale Hanstad
Dale Hanstad
Associate Director, Organic Search (SEO)
At the company for 4 years 3 months
Meagan Murdoch
Meagan Murdoch
Associate Director, Affiliate Marketing & Performance Partnerships
At the company for 5 years 5 months