Responsibilities - Direct and manage the day‑to‑day workflow of paid social campaigns, including proposal development, campaign activation and ongoing maintenance, and post‑buy recaps - Partner cross‑functionally with Investment, Strategy, and Activation teams to respond to client briefs, develop strategic campaign plans, communicate service offerings, and collaboratively identify and deliver new solutions - Train, mentor, and develop Analysts and Senior Analysts, providing guidance on executional excellence, optimization approaches, and career growth - Compile and synthesize data across multiple social platforms, collaborating with the Analytics team to deliver weekly and monthly performance reporting, inclusive of insights, optimization recommendations, and future strategy considerations - Uphold established account management standards while continuously enhancing campaign best practices and operational rigor - Monitor emerging trends across social platforms, ad formats, and technologies, translating new developments into performance opportunities and client‑ready recommendations - Champion strong communication and collaboration within the paid social team and across the broader agency - Actively participate in and lead knowledge‑sharing sessions, contributing learnings, new approaches, and optimization strategies - Develop and execute action plans for achieving and measuring social media success, including defining KPIs, measurement frameworks, and optimization roadmaps - Advocate for the value of paid social by educating clients, partners, and internal teams on evolving capabilities, platform innovation, and best practices - Provide oversight and direction to a dedicated team of social media buyers, ensuring quality, consistency, and performance across all activations - Lead regular performance reviews and check‑ins, tracking results against KPIs and identifying opportunities for improvement - Guide optimization efforts through strategic refinements, testing initiatives, and the adoption of new platform features and capabilities - Create and deliver clear, compelling presentations for clients and internal stakeholders that articulate campaign strategy, performance results, and next‑step recommendations - Develop informed points of view on emerging technologies, trends, and opportunities within the social media landscape to support innovation and thought leadership