Responsibilities

• Hands on management of paid campaigns across Meta, X, LinkedIn, TikTok, and Reddit, responsible for building campaigns, creating QA documents, naming conventions and setup.
• Manage multi-million-dollar paid social budgets, including pacing oversight, optimization recommendations, and budget reconciliation.
• Serve as the day-to-day paid social contact leading smaller clients, sharing clear performance updates and next-step recommendations and escalating complex needs to senior team members as needed.
• Maintain strong executional standards across builds, QA, naming conventions, and trafficking to ensure accuracy and compliance.
• Demonstrate a working understanding of healthcare and pharmaceutical paid social requirements, including platform rules, regulations, and guardrails
• Analyze campaign performance data to uncover meaningful insights; Contribute to regular performance reporting by translating performance data into actionable takeaways and communicate them in a concise, client-friendly way.
• Support measurement and learning agendas by setting up tests and summarizing what worked, what didn’t, and what to do next.
• Identify opportunities for campaign optimization and recommend strategic shifts when needed
• Own optimization approach (pacing, budget shifts, bid/goal adjustments, audience refinement) identifying opportunities for campaign optimization and improve efficiency and results against KPIs.
• Support planning by providing platform inputs (audience ideas, formats, targeting, best practices, estimated budgets/flighting) to inform channel approach.
• Collaborate with other media disciplines (e.g., programmatic, search) to inform integrated channel strategies
• Develop internal strategic and creative assignment briefs to support editorial and campaign planning
• Support organic growth efforts by flagging opportunities within existing campaigns (new audiences, additional placements, incremental budget needs).
• Maintain a point of view on major social media platforms and emerging opportunities
• Partner closely with supervisors, directors, creative teams, project managers, and account teams to ensure social strategies are executed effectively
• Adapt quickly across multiple brands and therapeutic areas as needs evolve

Requirements

• 1–3+ years of social media experience, including end-to-end execution of paid campaigns
• Comfortable working directly within platform backends (e.g., Meta, LinkedIn, TikTok), including campaign setup, trafficking, optimization, and reporting
• Ability to balance strategic thinking with hands-on platform execution
• Experience supporting multiple brands or accounts across different audiences or categories preferred
• Strong presentation and communication skills

Preferred

• Experience supporting multiple brands or accounts across different audiences or categories preferred

Benefits

• All positions are remote friendly. At Spectrum, you choose where you work. We are a hybrid work environment with options to work in one of our three offices (D.C., New York, and Chicago), remotely from anywhere in the United States, or a combination.
• No matter where you work, you’ll benefit from the monthly cell phone reimbursement.
• Flexible time off. Take the time you need in addition to company holidays, voting time, jury duty and bereavement. We also offer a Sabbatical Program after 7 years of service.
• 13 weeks paid Parental Leave, inclusive of adoption and foster care placement.
• Continuous learning and development through Greatest Potential Self (proprietary talent program), tuition reimbursement programs, and in-house 1:1 coaching with access to talent and productivity-based assessments.
• Bring your friends to work at Spectrum and earn a generous referral bonus.
• Medical concierge service to assist with scheduling appointments, finding care, estimating and resolving claim issues, etc.
• Thorough onboarding including accessible conversations with leadership.
• 401k with company match and 1:1 Financial Coaching and Education.
• Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace.