Manager, Paid Social

Responsibilities

• Act as a subject matter expert for Paid Social   strategies by continually evolving   Ovative’s   approach to best practices, vetting and partnering with   new technology   companies, managing planning and execution tools, and staying on top of emerging trends.
• Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals , with a focus on retailers and omnichannel retail use cases.
• Support higher level, cross-functional marketing strategy projects by providing deep media   expertise
• Understand and find synergies across digital channels within the client mix in partnership with other team members
• Lead day-to-day management and optimization of client paid social programs including:
• Campaign planning, strategy and plan documentation
• Campaign tactics and segmentation build-out and optimization
• Algorithmic bid platform and manual bidding strategy and optimization
• Test ideation, planning, and management
• Custom analysis, reporting and insights

Requirements

• 5+ years of experience directly responsible for enterprise-level Paid Social advertising programs
• At least 1+ year of experience managing direct reports
• Great communication and extensive client management experience (internal or external)
• Proven track record of success driving strong positive results through the paid social channels
• Proven mastery of the following:
• Performance-based, direct response marketing programs
• Execution with platform UIs and ad serving / ad tech
• External partner management
• Sound conceptual and analytical problem-solving skills
• Exceptional attention to detail

Preferred

• Experience leading paid media programs for large-scale retailers, omnichannel retail brands, or eCommerce businesses, including collaboration cross channel activations
• Hands-on experience with Retail Media Networks activations including planning, activation, and measurement.
• Strong digital agency experience or digital lead on the client-side
• Previous experience in performance marketing, retail, eCommerce, etc.
• Bid technology platform experience